Continental receives major order for display solution
Continental has received its first major order for a pillar-to-pillar display in a production vehicle from a global vehicle manufacturer.
The integrated display solution from one A-pillar to another provides space for a growing number of vehicle functions, digital services, as well as communication and infotainment applications. It is scheduled to go into volume production in 2024. The solution makes the display the central visual interface between the driver, front passenger and digital driving experience. Its launch in a high-volume production vehicle marks another milestone in the evolution of the car into a smart device as part of the internet of things, a press release reads. “A driving experience that is digital and safe is becoming the most distinctive feature of modern cars. The size of the displays and their intuitive operation play a central role here. In short, what used to be horsepower is now screen diagonals and user experience,” said Dr. Frank Rabe, Head of the Human Machine Interface business unit at Continental. “With the user experience, we already create value today. Each year, we supply a total of around 120 million products for human-machine interaction, equipping one in four cars worldwide. With the increasing significance of automated driving, the way in which we spend our time in cars is becoming even more important. As a result, there is also a growing need for solutions and services for the in-vehicle user experience.”