Electronics Production | April 10, 2019
Immersion ink license deal With Alpine Electronics
Immersion, a developer and licensor of touch feedback technology, has signed a license agreement with Alpine Electronics, Inc. The agreement enables Alpine to access Immersion’s patented touch feedback technology for in-vehicle touchscreens.
Increasingly, companies are incorporating haptics into automotive touchscreens and touchpads. High-quality tactile effects provide drivers and passengers with real-time feedback when accessing in-vehicle entertainment systems, which often have flat screens. Haptics brings the sensation of the real world, such as buttons and knobs, to digital devices. “Touchscreens become more intuitive with the power of touch, and we look forward to seeing how Alpine enhances its entertainment systems with haptics,” said Nobumitsu Shimada, Immersion's Sr. Director, Field Sales, APAC. “We welcome Alpine as a new licensee embracing touch technology.”