Henkel Adhesive Technologies opens new OEM application center

“The OEM Application Center further advances our strategy to be a full solutions provider to our customers, especially within the industrial assembly sector,” said Ken Forlenza, Head of Industrial Assembly and Automotive Aftermarket, North America. “With its advanced technology and automation, and investment in top-of-the-line equipment, we can more rapidly design and evaluate our innovative and reproducible customer processes.” According to a press release, the lab employs audio visual and interactive telepresence systems for collaboration and virtual demonstrations with OEM customers, distributors and process operators. This helps to further bolster productivity and increase awareness and knowledge of new applications. “We are excited to announce the opening of Henkel’s new state-of-the-art OEM Application Center, which reflects our commitment to optimizing Henkel’s technical footprint to meet our innovation and growth ambitions,” said Paul Chaplinsky, Global Head Innovation Portfolio Management. “By growing our application development capabilities and extending the breadth of our technologies, we are able to offer tailored manufacturing processing improvements and designs that maximize value for our customers, who are at the center of our innovation model.” The OEM Application Center in Rocky Hill is the third lab of its kind for Henkel, with two other labs located in Western Europe and Asia-Pacific. It was modified to meet the diverse customer needs of the region.