Intel: No more Atom brand name?

And they may start as early as in 4Q/2013, reports DigiTimes. A name change is hoped to push the demand. Intel believes that the CPU brand is burdened with a negative image. Furthermore, the chip manufacturer is set to release Haswell-based Pentium processors in September and Haswell-based Celeron processors in the first quarter of 2014. Both Pentium and Celeron will be designed for the entry-level segment.