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© jakub krechowicz dreamstime.com Electronics Production | July 24, 2013

Intel: No more Atom brand name?

Intel is reportedly considering to eliminate the Atom brand name.
And they may start as early as in 4Q/2013, reports DigiTimes. A name change is hoped to push the demand. Intel believes that the CPU brand is burdened with a negative image.

Furthermore, the chip manufacturer is set to release Haswell-based Pentium processors in September and Haswell-based Celeron processors in the first quarter of 2014. Both Pentium and Celeron will be designed for the entry-level segment.

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