Premier Farnell acquires Shenzhen Embest Technology

Laurence Bain, Chief Executive Officer of Premier Farnell, said: “This pivotal acquisition demonstrates our substantial commitment to attracting new design engineering customers and taking a bigger market share in the dynamic and rapidly expanding Asian market. Embest has been a strategic partner of ours for a number of years and we share many complimentary relationships with global leaders such as ARM, Freescale, Atmel, TI and NXP. This deal connects our component and board level portfolio with Embest’s expanded offering in systems level solutions, including embedded software, embedded OS and hardware development. We are now in a unique position to offer our global customers complete solutions from concept definition and design start through to prototype. These capabilities are particularly attractive to our supplier partners, who are focused on attracting customers at the start of the design cycle.” Mr. Liu Chi, President of Embest commented: “We have worked with Premier Farnell for some time, providing development kits, tools, software and PCB services. We have watched the company very successfully move away from being purely a component distributor to a web-based solutions company and Embest’s expertise and experience will help them continue this trend.”