Promoco appoints new CEO – founder remains as CFO

Sven Erik Grasson is stepping down as CEO of Promoco Scandinavia AB after over 30 years. Anders Ehnbom has been appointed as the new CEO. Grasson founded Promoco over three decades ago and has since led the company on a growth journey from a startup to an established market position. "It is with both pride and humility that we present Anders Ehnbom as the new CEO of Promoco," the company writes in a LinkedIn update. Ehnbom is described as bringing strong experience and will now take over the operational responsibility as CEO. At the same time, the company highlights that Grasson is leaving the CEO role but will continue to be active in the organization as CFO, contributing to the company's continued development