Nordic unites market and developer focus

Nordic Semiconductor has appointed Jo Uthus as Executive Vice President of Marketing and Developer Experience, a newly created role that unites the company's marketing and developer experience into a single function. The aim is to strengthen the company's developer ecosystem and accelerate customers' product development. This change is part of the strategy to scale the developer ecosystem and boost growth across several market segments, where developer experience is seen as a key competitive advantage. The new EVP role will support the company's so-called developer-first strategy, in which the DevZone platform is a central part of the global developer ecosystem. Jo Uthus assumed the position on April 1, 2026, bringing over 25 years of industry experience, including previous leadership roles at companies such as Atmel and Microchip Technology