© TrendForce Analysis | August 14, 2018
TrendForce: Apple to introduce three new iPhone models this fall
According to TrendForce, the sales of Apple’s iPhone 8, 8 Plus, and X that were released in 2017 were lower than expected for models that celebrate 10th anniversary of the iPhone line. Will the three new models Apple is planning to introduce take a larger share of the company’s annual sales volume compared the models from last year?
Sales of the iPhone 8/X series were affected by the delayed launch. Moreover, the demand for iPhone X has not been as strong as anticipated because consumers still need time to adjust to the high prices. While the market performance of the iPhone 8/X series has fallen short of the high expectations, iPhone sales as a whole are sustained by the popularity of models from the earlier generations. TrendForce finds that total iPhone sales for the whole year of 2017 reached around 216 million units, roughly the same as the annual figure for 2016. Similarly, the company plans to introduce three new iPhone models later this year, says TrendForce. All three models would continue to feature Face ID, and two of them would be premium versions with an AMOLED screen. Apple Pencil would be offered as an option as well. With the production volume estimated by TrendForce at around 83~88 million units, the new iPhones to be released may take a larger share of the company’s annual sales volume compared with the three models last year. For 2018, TrendForce expects the sales volume of iPhones to remain flat or grow marginally by 2~3%, influenced by the saturated smartphone market and the longer replacement cycle of phones across the world. In the global revenue ranking, Apple would retain its second position, following Samsung. Specs and pricing strategies of new iPhones In terms of tech specs, the new iPhones may include two AMOLED versions, with a size of 5.8-inch and 6.5-inch respectively, as well as a less expensive 6.1-inch version with an LCD screen. The two premium models with AMOLED screen have already been assembled in the OEMs since late July, while the assembly of the LCD models is scheduled at mid-September. All three models are expected to be shipped in September and October as previously scheduled. Regarding the prices, TrendForce believes that Apple is bound to adjust its pricing strategies, influenced by Chinese brands that have successfully expanded their market shares with products that offer high performances at affordable prices. Moreover, Apple will need to improve its cost structure to cope with the threats brought by Android brands. In order to maintain its profitability, Apple is said to bargain with its supply chain partners for cost reduction of components, especially the components that have been used in earlier generations of iPhone. For the budget 6.1-inch LCD version, it will come with Face ID, Dual-SIM function, and a larger screen than its predecessor iPhone 8. The specs upgrades would make new iPhones more favorable in the competition with Android phones. On the other hand, the cost of this model has been approaching that of iPhone 8 Plus due to the upgrades. However, the 6.1-inch LCD model would be positioned by Apple’s main product this year, with a production share of around 50% in the new iPhone series. Apple is bound to adjust the prices of this model to meet the market expectation and to further expand its market share. Considering the cost reduction of components, TrendForce estimates the starting price of this LCD version at around $699~749. As for the two premium AMOLED versions, they would both feature a memory content of 4GB. The 5.8-inch one would come as the successor of iPhone X, but with a lower starting price of $899~949, notes TrendForce. With the anticipated launch of this model, iPhone X will start its “end of life” process earlier due to the high similarity in the specs of these two models. The 6.5-inch AMOLED version would target at the premium business segment, with an extra-large screen and Dual-SIM service, but the Dual-SIM function is expected to be available only in certain regions. Limited within US$1,000 threshold as to encourage purchasing from consumers, the starting price of the premium AMOLED iPhone for 2018 will likely to be the same as that of iPhone X, at US$999, according to the prediction of TrendForce.
For more information visit TrendForce
For more information visit TrendForce
AQ Group appoints new CFO Christina Hegg has been appointed new CFO for AQ Group. She will start her new position in April 2020 and will be a member of Group Management.
Ventec invests in expansion of PTFE laminates manufacturing Ventec International has significantly increased its PTFE laminate manufacturing capabilities following a strategic investment in a new high-temperature press and lay-up/break-down line at its Suzhou (China) manufacturing plant.
Mitsubishi Electric Power Products to sell its Memphis factory Mitsubishi Electric Power Products, Inc. (MEPPI) has entered into an agreement to sell its power transformer factory located in Memphis, Tennessee to Hyosung Heavy Industries, known for the HICO brand in the United States.
MRSI moves to new facility MRSI Systems, which was acquired by Mycronic back in 2018, is moving to its new 102,000 square-foot facility in Tewksbury, Massachusetts.
Sponsored content by CMLCML putting the drive into e-mobility As the global demand and trend for e-mobility grows, we understand that customers are looking for products with better performance, stricter tolerance, increased reliability and cost effectiveness. This means your PCB provider must understand the challenge you are facing, be able to support you throughout the whole process – from the first technical questions to the end of life.
dSPACE adds West Coast office Simulation and validation specialist dSPACE has opened a Silicon Valley office in San Jose, California as part of its strategic realignment.
Cogiscan, BasiCAE form strategic partnership Quebec-based Cogiscan Inc. has announced a partnership with China’s BasiCAE Technology, a provider of traditional shop control systems and software customization services.
Korea hits new record of industrial robots in operation The World Robotics report presented by the International Federation of Robotics (IFR) shows a new record stock of about 300,000 operational industrial robots in the Republic of Korea in 2018 (+10%).
Keytronic starts production at its new Vietnam facility Keytronic Corporation says it has started shipping product from its new Da Nang, Vietnam manufacturing facility.
USI's looking to accelerate expansion - acquires Asteelflash It looks like we’re ending 2019 with a bang. One of the worlds biggest EMS providers wants to acquire one of Europe’s largest electronics manufacturers.
Devon manufacturer adds capabilities in Dorset via acqusition Devon-based PCB manufacturer, EuroTech Group, is acquiring PCB manufacturer Lyncolec, based in Poole, Dorset.
Kyocera and TactoTek collaborate on IMSE solution Kyocera and TactoTek has singed a marketing agreement which aims to bring IMSE solutions to several new market segments, including industrial and automotive components, electronic devices, and more.
IPC: Unanimous approval of USMCA needed IPC issued a statement this week expressing support of the recently bi-partisan approval of the United States-Mexico-Canada Agreement (USMCA), and a strong desire for legislative approval by Canada, Mexico, and the U.S.
Nordson's CFO to retire in 2020 after 30 years with the company Nordson's Executive Vice President and Chief Financial Officer, Gregory A. Thaxton, plans to retire in 2020 after thirty successful years with the company, with the last 12 years as CFO.
KUKA restructures subdivision due to economic uncertainty KUKA is restructuring a subdivision in the Robotics segment that is responsible for automated manufacturing solutions such as cells and special machines.
PCB industry recovers slightly in Q3 PCB manufacturers in the D/A/CH region were able to increase sales sequentially in the third quarter of 2019 by 1.1%. However, sales figures are 11% lower than those recorded for the third quarter of 2018, reports the industry association ZVEI PCB and Electronic Systems.
Garz & Fricke moves into new HQ in Hamburg-Harburg Garz & Fricke GmbH continues to expand. As of late October, the business operations of the HMI and Panel PC specialist will be transferring to the new headquarters in in Hamburg-Harburg.
TF Massif Technologies taps new CEO British Columbia-based TF Massif Technologies has announced the appointment of Tom Peregoodoff as the company’s new chief executive officer.
DoJ: Google, Fitbit deal under review The U.S. Justice Department is looking into anti-trust issues concerning Google's bid to buy Fitbit Inc.
L3Harris Tech secures U.S. Marine Corps order L3Harris Technologies received a USD 50 million follow-on delivery order for Falcon III AN/PRC-160 HF radios and related equipment from the U.S. Marine Corps .
Metair completes Romanian lithium-Ion battery cell factory South African energy storage company, Metair Investments, says that its Romanian units Prime Batteries and Rombat have completed the installation of the group's first Lithium-Ion battery cell manufacturing and assembly facility in Bucharest, Romania.
£5m award marks ‘topping out’ of Cardiff research powerhouse An GBP 80 million Cardiff University powerhouse for Welsh scientific research has been ‘topped out’ by Bouygues UK – backed by over GBP5 million support from Welsh Government and industrial partners.
Advanced Energy expands with new lab near Frankfurt Advanced Energy Industries, Inc. has opened its Advanced Materials Processing (AMP) Showcase Lab near Frankfurt, Germany.
TTM Technologies unveils NY engineering center On the heels of its acquisition of manufacturing and IP assets from i3 Electronics Inc., TTM Technologies has announced the opening of a new engineering center in Binghamton, NY.
EU Commission to support pan-European battery development Seven member states will provide, in the coming years, up to EUR 3.2 billion in funding to support research and innovation in the common European priority area of batteries.Load more news