© norebbo-dreamstime.com Analysis | December 11, 2013
Ericsson presents 10 consumer trends
With 2013 coming to an end, Ericsson ConsumerLab has identified the hottest consumer trends for 2014 and beyond.
- Apps change society. The fast global uptake of smartphones has completely changed the way we communicate and use the internet. Now we enter a new phase of rapidly-diversifying smartphone use - and people are looking for apps across all sectors of society. This includes everything from shopping and daycare to communication with authorities, and transportation. Apps are becoming more important than what phone you use.
- Your body is the new password. Sites are demanding longer passwords with a mixture of numbers, letters and symbols - almost impossible to remember. This is leading to growing interest in biometric alternatives. For example, our research found that 52 percent of smartphone users want to use their fingerprints instead of passwords and 48 percent are interested in using eye-recognition to unlock their screen. A total of 74 percent believe that biometric smartphones will become mainstream during 2014.
- The quantified self. Blood pressure, pulse and steps are just some examples of how we want to measure ourselves with mobile devices, using personally-generated data. You only need to start an app to track your activities and get to know yourself better. A total of 40 percent of smartphone users want their phone to log all of their physical activities and 56 percent would like to monitor their blood pressure and pulse using a ring.
- Internet expected everywhere. Internet experience has been falling behind voice; smartphone users are realizing that the signal bars on their phone no longer provide reliable guidance, since a signal that is adequate for a voice call may not be good enough for internet services. Our research found that the lowest satisfaction is with the internet quality experienced on the subway.
- Smartphones reduce the digital divide. Internet access on a global scale is still inadequately and unequally distributed, giving rise to what is referred to as the digital divide. The advent of cheaper smartphones means that consumers no longer need costly computing devices to access internet services. A total of 51 percent of consumers globally feel that their mobile phone is the most important piece of technology - and for many it is becoming the primary device for internet use.
- Online benefits outweigh concerns - As the internet becomes an integrated part of our daily lives, the risks associated with being connected are becoming more apparent. 56 percent of daily internet users are concerned about privacy issues. However, only 4 percent say that they would actually use the internet less. Instead, consumers apply strategies to minimize risk such as being more cautious about the type of personal information they provide.
- Video on command. Despite having greater media choice, we seem less prone to choose what we watch ourselves. In fact, our friends are particularly influential when it comes to viewing video material. We found that 38 percent of respondents say they watch video clips recommended by their friends at least several times weekly. Our friends have almost as much impact on our blog-reading and music-listening habits too.
- Making my data visible. A total of 48 percent of consumers use apps to better understand their data consumption. While 41 percent just want to know how much data they use, 33 percent want to make sure they are billed correctly and 31 percent don't want to exceed their operator's data cap. Research also revealed that 37 percent of smartphone owners regularly use apps to test their connection speed.
- Sensors in everyday places. As interactive internet services are now commonplace, consumers are increasingly expecting our physical surroundings to be equally responsive. By the end of 2016, around 60 percent of smartphone owners believe that sensors will be used in everything from healthcare and public transport, to cars, homes and our places of work.
- Play, pause, resume elsewhere. As 19 percent of total streamed time is spent on phones or tablets, consumers are increasingly shifting the locations where they watch TV to suit their daily lives. For example they might start viewing content at home, pause it, and resume watching during their commute to work. When changing places, it can also make sense to switch device.
Internal promotions and executive retirements at Kimball EMS provider, Kimball Electronics, has made two new internal promotions aimed at contributing to the company accelerating its strategic growth plans.
Kyocera & TMDU team up for research on vitals measurement headset Kyocera Corporation and Tokyo Medical and Dental University (TMDU) have teamed up on a joint research project to develop a wireless headset that can remotely monitor high accuracy patient biometrics, such as blood oxygen saturation (SpO2).
German battery manufacturer receives funding for cell production facility VARTA AG receives public funding of EUR 300 million for battery cell production facility.
Scanfil to streamline its factory network The EMS provider is planning to combine the production of its Hamburg factory with its other factories in Germany and Poland
Kitron awarded new order within measurement technology Kitron has been awarded new business for measurement technology. The award covers a period of five years, and the expected annual value is between EUR 3.5-5 million.
NORBIT ASA awarded aquaculture contract Norwegian technology manufacturer, NORBIT, has been awarded a new contract from an existing customer within the aquaculture market.
Saki strengthens its Asian operations The AOI specialist is expanding its global sales organisation with new Asia sales department, and appointing Katsuhiro Eddie Ichiyama as Senior General Manager for the Asian region
Scanfil to sell its plant in Hangzhou, China The board of directors of the Finnish EMS prover has decided to sell the entire share capital of its subsidiary located in Hangzhou, China, for a total of EUR 18.4 million to Hangzhou Cabinet Technology Co., Ltd.
Staying put during the COVID-19 pandemic TPCA (Taiwan Printed Circuit Association) announced the production and sales data for Q1 2020; the output value of Taiwan cross-strait PCB industry totalled NT$136.9 billion (approx. US$4.541 billion) in Q1/2020.
North American PCB industry sales up 1.0% in May Total North American PCB shipments in May 2020 were up 1.0 percent compared to the same month last year. Compared to the preceding month, May shipments fell 3.0 percent.
Sensirion expands with new production site in Hungary In a response to positive business trends and the increasing demand for its existing and new sensors, Sensirion is expanding its production capabilities by establishing a production site in Debrecen, Hungary.
Management Change at the Würth Elektronik eiSos Group After 27 years in the Würth Elektronik Group, Oliver Konz has decided to resign his position as Executive Vice President of the Würth Group and CEO of the Würth Elektronik eiSos Group for personal reasons and leave the company.
Kurtz Ersa inaugurates new production hall In Bestenheid, Germany, the company has just opened its new production and administration building. Following 24 months of construction and furnishing, the company now have access to 4’500 new square metres of space.
PCB industry: 1Q/2020 overshadowed by corona pandemic After a significant drop in sales at the end of last year, PCB manufacturers in the Germany, Austria and Switzerland (DACH) region recorded a sales growth of 16.1 percent in the first quarter of 2020.
Integration of ATLID completes European set of instruments for EarthCARE satellite With the successful integration of the ATLID-Instrument the EarthCARE satellite (Clouds Aerosols and Radiation Explorer) has passed a crucial milestone, as it concludes the "onboarding" of the three European instruments.
ABB Robotics rolls out Lexi’s procurement analytics solution Automation giant, ABB Robotics, is using a big data analytics software solution developed by Lexi Solution AB in Sweden to optimise procurement and engineering processes.
OHB placing the largest clean room in operation After only 14 months of construction, the PLATO hall has now been officially completed at space company OHB’s headquarters in Bremen. With a floor area of around 1,400 square meters, the ISO 8 cleanroom*, which is almost eleven meters high, is the OHB Group’s largest cleanroom facility.
Jenoptik expands military laser rangefinder capabilities in the US JENOPTIK Optical Systems, LLC has announced an expansion of its capabilities for military laser rangefinders (LRF) and is adding custom engineering and testing capabilities to their Jupiter, Florida facility.
Tesla plans battery manufacturing facility in California Electric car manufacturer Tesla plans to build a battery research and manufacturing facility in Fremont, California. N, to be operated around the clock, Under a project dubbed Roadrunner, documents from the city government also reveal a potential 24/7 operation at the facility.
Northrop Grumman awards contracts to Kitron Northrop Grumman has awarded Kitron a production contract for Integrated Communications, Navigation and Identification (ICNI) modules for the F-35 Lightning II program.
EPE Corporation invests in new equipment and doubles its capacity US-based EMS provider, EPE Corporation, has recently invested in its Surface Mount Assembly line capacity with the purchase of two new Mycronic MY300DX-17 pick-and-place machines, feeder systems and other line software upgrades.
CoreKinect partners with Benchmark on hardware for the IoT ecosystem EMS provider Benchmark Electronics and CoreKinect, a company focused on scalable hardware design, have entered into an agreement, aiming to enable customers across theIoT landscape to design, engineer, and manufacture products in the USA.
AVL opens competence centre for sensor tests in Bavaria One of the core tasks of the competence centre is to compare the results obtained in the laboratory with real data recorded in road traffic.
Top semiconductor suppliers defy weak market conditions in Q1 Defying a decline in market revenue, the world’s top-10 semiconductor suppliers managed to generate revenue growth of 2.1% in the first quarter, as the companies benefitted from a COVID-19-driven increase in PC and server sales.Load more news