© lavitreiu-dreamstime.com Analysis | May 13, 2013
HTC to invade Samsung's China territory
AVANTI, a research division of TrendForce, recently conducted a market survey aimed at measuring the Chinese consumers’ enthusiasm for and willingness to purchase the new HTC One.
The survey found that not only are many people highly interested in following the new HTC handset’s related news and development, they are also thinking about eventually owning the device. As had been the case with the research previously conducted on Samsung’s Galaxy S IV, the present market research revealed the HTC One to be a highly attractive option among the people surveyed, with over 60% of the existing HTC users thinking of buying the new handset (this proportion, interestingly, exceeds that of the Samsung users contemplating on buying the Galaxy S IV in the previous survey). The level of enthusiasm for the new HTC flagship device, on the whole, turned out to be a lot higher than anticipated. Young Consumers Increasingly Drawn to HTC Smartphones According to the data compiled by Avanti, HTC is the fourth most used smartphone brand among the surveyed Chinese consumers--ranking behind Samsung, Nokia, and Apple--and is generally favored by users that are aged 24 or under. Of all the participants surveyed, 52.2% revealed that they had been aware of the launch of HTC’s newest handset. 39.7%, on the other hand, admitted to being highly interested in keeping track of the news and development of the HTC One. Processor, Camera, and Display Quality the Most Favored Smartphone Features among Consumers With regards to the various smartphone specs, the surveyed consumers tended to show the highest degree of preferences for smartphone features such as camera type, display resolution, and processor power. The three features were highly regarded regardless of the surveyed consumers' gender. HTC One on Par with Galaxy S IV When it Comes to Attracting Willing Buyers In the “willingness to purchase” category, the proportion of consumers wanting to own the new HTC device turned out to be greater than 40%, which is similar to the proportion of consumers that admitted to wanting a Galaxy S IV in AVANTI’s previous market survey. The similarity is in many ways largely indicative of the enthusiasm that the Chinese consumers have towards the HTC One and Samsung Galaxy S IV. It also, more importantly, goes on to show the kind of intense competition that can be expected between the two major smartphone devices. In the survey, the existing Samsung users wanting to switch to the HTC One outnumber the iPhone users who are thinking of doing the same thing. A possible reason for this is that both HTC and Samsung devices are powered by Android, which makes the transitional process relatively easy for consumers. The percentage of HTC users hoping to purchase the HTC One is approximately 64.5%, higher than the percentage of Samsung users from the previous AVANTI survey that wanted to switch to the Galaxy S IV (58.4%). It would appear that many of the Chinese consumers are continuing to put a lot of faith in HTC’s newest device. Although the HTC One lost to the Galaxy S IV in terms of “consumer interest level,” in the “intent to purchase” category the former device performed relatively well. The HTC One, all in all, could be said to be the right device to put the Taiwanese company back on track.
Indra opens massive radar factory as it concentrates its manufacturing The new factory, located in San Fernando de Henares, will concentrate the company’s entire radar manufacturing for civil and military use.
New production lines installed at ESCATEC Penang Several new production lines are being set up at the company’s main facility in Penang, which hosts ESCATEC Electronics (EEM) and ESCATEC Medical (EDM).
Greg Grace takes the helm as MD of Incap Estonia Greg Grace has been appointed Director, Operations Estonia, and Managing Director of Incap Electronics Estonia, and member of Incap Group’s Management Team.
NA semi equipment industry posts December 2019 billings North America-based manufacturers of semiconductor equipment posted USD 2.49 billion in billings worldwide in December 2019 (three-month average basis), according to SEMI.
NOTE increases deliveries to Hövding Hövding 3, the latest version of the company’s airbag helmet, is fully ramped up at NOTE’s plant in China.
Eguana inks deal for residential energy storage systems Eguana Technologies Inc. has entered into a development contract with an unnamed renewable energy company to develop and certify proprietary residential storage systems for distribution through its sales channels across global markets.
BlueRing Stencils picks up Stone Mountain Tool BlueRing Stencils has acquired Georgia-based tooling supplier Stone Mountain Tool.
Bosch increases its stake in fuel-cell expert Ceres Power Bosch has increased its stake in Ceres Power from 3.9% to circa 18%. Bosch’s total investment in the company will be approximately 90 million euros.
Haldex Heidelberg staff urges management to reconsider the closure It was back in October of 2019 that Haldex announced that it was streamlining its production in Europe, a decision that would see the move of production from Heidelberg in Germany to Szentlörincskáta in Hungary.
Foxconn’s Gou: WI plant operational this year Foxconn Technology Group founder Terry Gou is indicating that the company’s new manufacturing facility in Mount Pleasant, Wisconsin, still currently under construction after multiple slowdowns, will generate products beginning this year.
Zentech acquires Trilogy Circuits LLC Zentech Manufacturing has acquired Texas-based Trilogy Circuits LLC, a provider of EMS services to military primes and other high-reliability industries in Texas and across the United States.
Markus Jeck to take lead of Enics Switzerland EMS provider Enics has appointed Markus Jeck as the new General Manager of Enics Switzerland.
Hanwha Precision Machinery launches tech centre in Germany Hanwha Techwin Automation Americas' – formerly Samsung C&T Automation – unit, Hanwha Precision Machinery, has launched an integrated tech centre for Europe in Germany to accelerate its global expansion.
TTM Technologies to sell four China manufacturing plants TTM Technologies is executing a definitive agreement under which the company has agreed to divest its four China manufacturing plants – which make up substantially all of the assets of its Mobility business unit.
Incap acquires AWS Electronics EMS provider Incap has signed an agreement to acquire 100% ownership of AWS Electronics Group.
Ampleon, Rochester Electronics ink deal RF power products supplier Ampleon and semiconductor manufacturer Rochester Electronics have forged a strategic partnership to extend the global supply of Ampleon’s VDMOS portfolio of high-performance RF transistors.
Trust Automation appoints new COO California-based Trust Automation Inc., a supplier of automation technology for industrial and defense applications, has welcomed Teddy Ross to the company as chief operations officer, effective immediately.
TDK Ventures invests in SLD Laser TDK Ventures Inc., a subsidiary of TDK Corporation, has invested in SLD Laser, a specialist in the use of gallium nitride (GaN) in the commercialization of visible laser light sources for multiple applications including automotive, mobility, medical, and specialty lighting.
Sono Motors hits its target - community funding works The Munich-based mobility provider Sono Motors has successfully completed the extension of its campaign to finance the company and has exceeded its target of EUR 50 million.
New group structure at Mycronic aimed securing future growth Swedish creator of production equipment, Mycronic, has grown quite a bit during the last years; both organically but also through acquisitions. And with that growth some structure is in order.
Zenuity and HP Enterprise team up to develop next-gen autonomous driving cars Hewlett Packard Enterprise (HPE) has been selected by Zenuity, a Swedish developer of software for self-driving and assisted driving cars, to provide the crucial artificial intelligence (AI) and high-performance computing (HPC) infrastructure it needs in order to develop next generation autonomous driving (AD) systems.
Honeywell, Lockheed Martin win NASA contracts Honeywell and Lockheed Martin have both announced recent contracts for the supply of key components to NASA’s Orion spacecraft fleet for the upcoming Artemis lunar missions.
Libra Industries welcomes new VP EMS provider Libra Industries has welcomed David Chavez to its leadership team as the new VP of Integrated Business Development.Load more news