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© kornwa dreamstime.com Electronics Production | January 17, 2013

Lexington, CloverTrail+ and BayTrail

Intel rolled out a new processor platform —formerly known as Lexington— at CES in Las Vegas last week.
Intel unveiled a new low-power Atom processor-based platform (formerly "Lexington") and smartphone reference design, targeted at the value smartphone market segment, which industry sources predict could reach 500 million units by 2015.

"The addition of the low-power Atom platform enables Intel to address new market segments and further rounds out our expanding portfolio of smartphone offerings," said Mike Bell, vice president and general manager of the Mobile and Communications Group. "We believe the experience that comes with Intel Inside will be a welcomed choice by first-time buyers in emerging markets, as well as with our customers who can deploy more cost-conscious devices without sacrificing device performance or user experience."

Bell also highlighted the forthcoming Intel Atom Z2580 processor platform (formerly "Clover Trail+") targeted at performance and mainstream smartphones. The platform includes a dual core Atom processor with Intel Hyper-Threading Technology, and also features a dual-core graphics engine.

He also unveiled details about the company's next-generation 22nm Atom SoC, codenamed "Bay Trail," which is already booting and scheduled to be available for holiday 2013. "With Bay Trail we will build on the work done with our current SoC development and accelerate very quickly by leveraging Intel's core computing strengths," Bell said. "We will take advantage of the tremendous software assets and expertise at our disposal to deliver the best products with best-in-class user experiences."

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