Electronics Production | March 09, 2012

Significant regional differences in 2011

According to Siplace’s analysts, the global SMT equipment market experienced a strong start in 2011, but slowed down in the second half of the year.
In terms of worldwide deliveries, the market exceeded the good numbers for 2010 slightly, but new orders declined somewhat. Within this seemingly quiet total market, however, there were significant regional differences. Shipments in China, for example, dropped by roughly 15 percent, while North and South America, Europe and the rest of Asia saw double-digit growth rates.

The company was able to add to its global market share by increasing its sales faster than the market in general. Another trend was helpful for the maker of high-quality placement solutions as well: In 2011, over three out of every four placement machines shipped worldwide fell into the high-end category, while the market for low-end solutions declined.

This result exceeded the Siplace team’s targets. This trend further underlines the recently published business figures of the stock exchange listed mother company ASMPT: In 2011 ASM AS already contributed with a turnover of USD 626.3 Million – a contribution which marks 37.8 Percent of the total company turnover at a record level of USD 1.66 Billion.

"2011 was a good year for our company. Together with our colleagues at ASM Pacific Technology we had set a clear medium-term goal for our placement solution business: becoming the global market leader. Our placement solutions provide electronics producers with clear cost and competitive advantages, and to deliver on this value proposition we will continue to invest in technologies, services and process improvements," said Günter Lauber, CEO of ASM Assembly Systems GmbH & Co. KG, about the numbers presented by the Siplace market analysts.

China consolidates, Americas on the move

Siplace’s market analyses for 2011 identify significant regional differences. The new order volume in the Chinese market, for example, which had still grown rapidly in 2010, shrank by roughly 15 percent. North and South America, Southeast Asia (without China) and Europe, on the other hand, saw double-digit growth rates in terms of sales.

North and South America were particularly impressive with an increase of roughly 40 percent, but Europe (+20 percent) and Southeast Asia (+15 percent) experienced solid growth as well.

Market slowing down

"The positive market development at the start of 2011 slowed down worldwide over the course of the year. However, we expect that we will be able to put this cyclical decline behind us by the middle of 2012," said Stephanie Pepersack, who is in charge of market intelligence at Siplace.


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