Electronics Production | January 19, 2012
Apple largest consumer of MEMS microphones in 2011
Apple Inc. in 2011 became the world’s largest purchaser of microelectromechanical system (MEMS) microphones following the tremendous sales growth of iPhones, headsets and most notably iPads, causing the company to surpass Samsung Electronics Co. Ltd. to take the top spot.
Apple in 2011 increased its procurement of MEMS microphones by 173 percent to reach 349 million units, up from 128 million in 2010, according to an IHS iSuppli MEMS Market Brief from information and analysis provider IHS. This represented the strongest growth among the major MEMS microphone buyers, allowing Apple to move up one position to take the No. 1 spot in purchases. Apple’s share of MEMS buying amounted to 27 percent for the year, compared to 20 percent for Samsung, as presented in the table attached. MEMS Microphones Defined MEMS microphones are very small devices that employ a pressure-sensitive diaphragm etched on a semiconductor. The microphones are commonly employed in cellphones, headsets, notebook PCs and video cameras, replacing conventional electret condenser microphones (ECM) while providing greater clarity and reception of sound for the commands spoken by users into their devices. Although they are significantly more expensive than ECM devices, MEMS microphones provide a host of advantages in terms of size, scalability, temperature stability and sound quality. These attributes have spurred the adoption of MEMS microphones among major brand names like Apple and Samsung, resulting in rapid sales growth. “Apple in 2010 sounded the starting gun for the current boom in MEMS microphone sales when it adopted the devices in its iPhone 4,” said Jérémie Bouchaud, director and principal analyst, MEMS and sensors, for IHS. “However, with the addition of MEMS microphones into the highly successful iPad 2 in 2011, Apple’s purchasing of the tiny devices went into overdrive. When combined with strong increases in its buys of MEMS microphones for iPhone headsets, Apple outstripped all other rivals to become the largest consumer of the devices, helping the drive the growth of the overall market.” Multitudes of MEMS Microphones Apple uses two analog MEMS microphones in its iPhone 4 and 4S phones, one analog MEMS microphone in the headset sold with the iPhone, and one digital MEMS microphone for Pad 2 tablets. Samsung uses dual MEMS microphones for its smartphones, and the microphones are also utilized in the company’s Galaxy 10.1 tablet. Samsung’s share in 2011 was roughly the same as it was in 2010, hovering in the 20 percent range, allowing Apple to jump ahead of the South Korean electronics giant. Other notable MEMS microphones buyers include LG Electronics for its phones and G-Slate tablet; as well as Motorola Inc., an early adopter via its Razr phones as early as 2003. MEMS Microphones Break the Billion Unit Barrier Overall global shipments of MEMS microphones rose to 1.3 billion units in 2011, up 82 percent from 704 million in 2010. MEMS microphone revenue in 2012 is projected to reach $493.5 million, up a solid 32 percent from $373.2 million in 2011. This year’s revenue expansion continues last year’s remarkable 64 percent increase, and the next few years also will see healthy prospects for the space. By 2015, MEMS microphone revenue will hit approximately $667.0 million, equivalent to a five-year compound annual growth rate of 24 percent starting from 2010, as shown in the figure attached. Shipments in 2015 will amount to some 2.9 billion units. “The rapid growth of the market is due to a combination of three factors,” Bouchaud said. “First, MEMS penetration in handsets continues unabated, with 50 percent of mobile phones using the devices in 2011, up from 38 percent in 2010. Handsets, in fact, make up the top application device for MEMS microphones. “Second, there has been a rapid adoption of multiple microphones in smartphone devices for noise compression—particularly important for voice commands such as those used in the Siri speech-recognition feature of the iPhone 4S. Third, MEMS microphones are becoming more widely used in a growing number of devices, including laptops, tablets, gaming consoles and cameras.” MEMS Suppliers Cash In Among suppliers, Illinois-based Knowles Electronics continues to dominate the market, although its share of MEMS microphone shipments has fallen from 88 percent in 2010 to 75 percent last year. Knowles supplies to Apple, Samsung, LG and Motorola. Also figuring prominently in the supply chain are ECM suppliers that now have begun to expand their portfolios by including MEMS microphones. Within this group, AAC Inc. from Hong Kong is the most successful to date with 11 percent market share in 2011, functioning also as a second source to Knowles for the iPhone 4 and 4S. AAC, together with Chinese-based ECM makers GoerTek Inc., Japanese-based Hosiden and South Korean BSE Co. Ltd, shipped more than 200 million MEMS microphones in 2011, with each buying MEMS dies from German outfit Infineon Technologies AG. The No. 3 supplier in 2011 was Analog Devices Inc. of Massachusetts, thanks to its design win with the digital MEMS microphone in the Apple iPad 2. The company also sells into some niche applications, including teleconference equipment. Other important MEMS microphone suppliers are Bosch-acquired company Akustica Inc. from Pennsylvania, which in 2011 sold tens of millions of digital MEMS microphones for use in laptops, up from less than 4 million in 2010; and Italian-French entity STMicroelectronics, a top supplier also of digital MEMS microphones. Learn more about this topic with the forthcoming IHS iSuppli report entitled: “MEMS Microphones Go Digital in 2012.”
Ron Jakeman of Electrolube looks back at a successful 2019 Electrolube has been growing, both in terms of its footprint and financially, for a number of years not; Ron Jakeman details the company's progress.
Etteplan and Scanfil to start strategic cooperation in joint customer projects Engineering company Etteplan and contract manufacturer Scanfil have today agreed to enter a strategic partnership in Finland.
The lovechild of ACE Production and InterSelect Carlos Bouras of Nordson Select gave us the rundown of the result of the integration and combination of ACE Production and InterSelect GmbH - the new Integra.
American Battery Metals, U.S. lawmakers convene American Battery Metals Corporation has completed a series of meetings with lawmakers and personnel in the Department of Energy and Department of the Interior in Washington, D.C., to discuss issues critical to the domestic battery production and storage industry.
Sponsored content by NCAB Group Benelux B.V.Failure is not an option for a PCB More than 30% of the Gerbers NCAB Group Benelux B.V. reviews, have problems. However, the PCB are integrated in key end-user product with more and more High Tech PCB. We are here to support you on the new technologies growth to maintain a high reliability and quality. Contact us to review it together.
Cogiscan, Critical Mfg. form strategic partnership Quebec, Canada-based Cogiscan and Critical Manufacturing, headquartered in Portugal, have forged a strategic partnership to deliver smart factory solutions for electronics manufacturers.
Collins Aerospace expanding in North Africa Collins Aerospace Systems, a unit of United Technologies Corp., has taken the first step toward the expansion of its existing site in Casablanca, Morocco.
The advantage of Vantage - Garrett Wong tells the tale Nordson Asymtek's Garrett Wong gives us a rundown of the business year and also details the Vantage Advantage
Saki’s Eddie Ichiyama details a very successful business year Eddie ichiyama from Saki gave us an update on how 2019 has been for the company and also shared some details on the recent expansion in the Czech Republic.
The ripple effect of Enrico Krog Iversen while being an active part in creating one of the fastest growing robotics companies in modern time might have been enough for most people, that does not seem to have slowed down a certain Danish entrepreneur.
Yamaha's Ichiro Arimoto on the business year and the company's new ventures Evertiq had the opportunity to talk to Ichiro Arimoto, General Manager of Yamaha Motor Europe, about the business year and the company's new ventures.
Mycronic, Indium forge strategic partnership Indium Corporation has announced a strategic partnership with Sweden-based Mycronic, to develop no-clean and water soluble solder pastes for jetting applications.
SCHMID delivers PlasmaLine to Hofstetter PCB SCHMID announced it has installed the company’s first PlasmaLine comprising ICP etch & sputter deposition of its Korean JV SCHMID AVACO at Hofstetter PCB AG in Switzerland.
Sponsored content by EsemdaContract manufacturer Esemda opens new facility in Vilnius and expands EMS The new facility has been built with reserved space for future expansions. As Esemda constantly grows, it is of great importance to be able to rapidly increase production capacity in large volumes.
Cobot market to reach USD 9+ billion by 2025 A new report from Tractica is forecasting continued rapid growth for the global collaborative robot (cobot) market over the next few years, reaching revenue of USD 9.7 billion by 2025.
MixComm scores USD 8+ million in series B round New Jersey-based fabless semiconductor company MixComm has secured USD 8.6 million in series B funding led by existing investor, Kairos Ventures.
SIA elects 2020 leadership The Semiconductor Industry Association (SIA) Board of Directors has elected ON Semiconductor CEO Keith Jackson as its 2020 Chair and Qorvo CEO Robert Bruggeworth as its 2020 Vice Chair.
Si wafer shipments recede for fourth straight quarter Worldwide silicon wafer area shipments slid for the fourth consecutive quarter of 2019, according to the SEMI Silicon Manufacturers Group (SMG) in its most recent quarterly analysis of the industry.
Sponsored content by Nordson ASYMTEKStart-to-finish conformal coating with reliability and efficiency Nordson ASYMTEK’s flexible, modular, Panorama™ S-Line delivers conformal coating process control in a space-saving footprint with overlapping line processes that minimize manufacturing floor space. This innovative, patent-pending line layout trims 50% of the line’s length by using the lower compartment in each piece of equipment for functional use. Combined with Nordson ASYMTEK’s global support, this complete conformal coating line delivers quality, product reliability, efficiency, and safety for all your conformal coating applications.
Decline in Q4 DRAM contract prices lessens as buying momentum recovers According to the latest analysis from the DRAMeXchange research division of TrendForce, Q4 DRAM ASP is as of yet undergoing a slight QoQ decline, but this decline has shrunk down to 5%.
Technica forms growth-focused equity fund San Jose-based Technica USA has reached an agreement on an equity investment centered on future growth for the global PCB fab and assembly supplier.
IHS Markit: 5G economy in the trillions by 2035 The IHS Markit 5G Economy Study, commissioned by Qualcomm Technologies Inc., is forecasting that 5G will generate USD 13.2 trillion in sales enablement by 2035.
ZEUS Battery partnering with Kruvand Associates ZEUS Battery Products and Texas-based Kruvand Associates Inc. have come to a formal agreement on a collaboration that began in January and covers Texas, Arkansas, Oklahoma, Louisiana, New Mexico, Arizona and Mexico.
Sponsored content by SourcengineComponent Aggregators vs E-Commerce Marketplaces What is the difference between electronic component aggregators and a marketplace?
67% of a buyer’s journey is now done digitally. Learn how marketplaces emerged as full-cycle procurement platforms and challenged the traditional component aggregators.
EPP with a new owner The company announces that is has found itself an ideal buyer – Photonics Systems Group – a manufacturer of micro-materials processing machines. With this takeover, PSG is strengthening is operations in the electronics industry and also laying the foundation for further growth.
Volkswagen starts pre-production e-mobility plant in China The new plant of the SAIC VOLKSWAGEN joint venture has been completed. It is purely built for the production of all electric vehicles on Volkswagen’s Modular Electric Drive Matrix (MEB).
Kongsberg Maritime divests KM Contros GmbH Following a strategic review, Kongsberg Maritime AS (KM) has decided to divest KM Contros GmbH (Contros) to AML Oceanographic Ltd. (AML).Load more news