Electronics Production | January 22, 2009
Digital Blue creates electronics products for Lego
Digital Blue has entered into a licensing agreement with Lego to create a Lego-inspired line of electronic gear.
The line is scheduled for release in the summer of 2009. Digital Blue creates four imagination-inspiring lines, including. Brick-Built, Portable Electronics: The line features fully functional digital cameras, MP3 players, walkie talkies and USB drives that appear to be built from classic LEGO bricks. Bionicle: This line launches with digital cameras at Toys “R” Us. The remainder of the line is scheduled to be released in fall 2009 in tandem with the Bionicle direct-to-video feature, and includes a stop animation video camera. Home Electronics: Boom boxes and alarm clock radios that feature classic LEGO brick elements scaled to oversized proportions.