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© binoculars_andres Components | August 28, 2014

Toshiba's Mixed Signal IC Products Strategy

In 2014, Toshiba is extending collaboration with other business units, utilizing in-house engineering (image recognition, motor control technology, etc.), improving integrated solution capacity and promoting new market development.
This will be in collaboration with other in-house companies and Toshiba Group companies, so as to enhance our product competitiveness and line-up across our product range.

Automotive field (Image recognition, Automotive analog)

The environment for automotive semiconductors is changing significantly and hybrid electric vehicles (HEV) and electric vehicles (EV) are becoming increasingly popular. Since the importance of Advanced Driver Assistance System (ADAS) as a means to realize safer and more comfortable driving continues to grow, Toshiba is strengthening its product development for HEV, EV and ADAS, alongside LSIs for vehicle control and driving safety.

Image recognition processors (TMPV75 Series)

The ADAS market is expected to expand rapidly following Euro NCAP expansion in 2016. Concurrent execution of multiple recognition software and high accuracy pedestrian and vehicle recognition are essential for supporting Euro NCAP, and as well as major requirements for LSI performance. Our TMPV75 series, which integrates original IP that achieves the world’s highest class of image recognition through high-speed processing, is taking the lead in integrated performance, over products from other companies. Here the company will expand the product line-up to drive sales, with the aim of securing a market share of over 30% in 2020.

Automotive analog

Toshiba aims to share engineering assets for consumer, industrial and automotive products to expand the ASSP line-up (double the number of products from 2014 to 2020) and increase sales. As well as strengthening ASIC development design in Europe with the aim of gaining share in Europe in addition to Japan.
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November 15 2018 5:25 pm V11.9.0-1