© lavitreiu-dreamstime.com Business | April 19, 2013
Chinese drop iPhone for Samsung
TrendForce: Samsung’s Galaxy S IV gains ample pre-launch momentum, over half of China’s iPhone users interested in switching to new Samsung device
The "Samsung Galaxy SIV China Market Report" from Avanti, a research division of TrendForce, reveals that Chinese consumers are closely following the Galaxy SIV's development and are highly interested in purchasing the device. The overall interest in the handset has apparently become so high that more than half of the iPhone users surveyed are considering making a switch to Samsung. With the help of the Galaxy SIV, the Korean tech company looks poised to increase its dominance within the Chinese regions, and is in good shape to continue chipping away at Apple's existing China market share. A Respectable Reputation: Over 40% of Market Research Participants Willing to Purchase Galaxy SIV Samsung's promotional efforts for the Galaxy SIV, in a way, can be said to have gone reasonably well; of the Chinese participants surveyed by Avanti, roughly 61.2% claim that they've been aware of the SIV handset since its initial announcement. The high extent of the consumers' awareness is not only an indication of the Galaxy S series' growing reputation, but also evidence of their potential to take on the iPhone in any market. Of the participants who are currently aware of the launch of the Galaxy SIV, 39.6% reveal that they are "highly interested" in keeping track of its related news and development; Another 39%--from the same group of people--admit to being only "moderately interested" in following such news. A positive correlation is implied to exist between the number of “highly interested" participants and the number of "moderately interested" ones, given the nearly identical set of percentage figures. Looking at the different gender and age groups surveyed by Avanti, it turns out that the majority of the participants concerned about the Galaxy SIV are either male or above the age of 30. Among the 44.9% of the participants who show willingness to purchase the Galaxy SIV, the proportion accounted by the two said segments also appears to be noticeably large. In the "pricing preference" department, a good majority of the participants reveal that they would be willing to pay between 3000 to 3999 RMB for the Galaxy SIV; Approximately 23.3% are willing to pay between 4000 to 4999 RMB, while close to 20% are willing pay over 5000 RMB. Different Smartphone and Galaxy SIV Preferences Shown by Men and Women Interestingly, both male and female participants from Avanti's sample show varied levels of preferences for smartphone features. Although the two gender groups are generally interested in a smartphone's "display resolution," male participants show higher preferences for features such as "processor type," "screen display effects," and "remote control capability." Female participants, on the other hand, prefer "local network sharing," "simultaneous front and back camera use," and "automatic photo organization." Whereas the male participants have more of an obvious liking for hardware-related features, the female group's preference tends to revolve around a smartphone's overall software capability. With respect to the specific Galaxy SIV features, the male segment shows a high degree of interest in super AMOLED display, processing unit, and front and back camera. The female segment also exhibits a strong liking for the AMOLED display, but ranks the importance of the SIV's camera features over that of its processor. Compared with their female counterparts, male participants show a greater concern for "4G Connectivity" and "multi sim card" Female participants, on the contrary, generally like the "automatic photo organization" and "instant translation" features more than the males participants do. Over Half of Chinese iPhone Users Intent on Switching to the Galaxy SIV Device 58.4% of the existing Samsung users from Avanti's sample are currently interested in purchasing the Galaxy SIV; The proportion of the iPhone users thinking of getting the new Samsung smartphone is also alarmingly large--at 52.4%. Aside from Xiaomi, more than 40% of the users for brands like Nokia, HTC, Huawei, Lenovo, and ZTE are contemplating on giving the Galaxy SIV a try. The fact that more than 50% of the surveyed iPhone users are thinking about switching to the SIV should to be a concerning sign for Apple, whose China market share is only 9.6%. In the event that the Cupertino company is unable to come up with something remarkably unique or innovative following the SIV's release, its gap with Samsung, according to TrendForce, is only likely to become more and more apparent.
Graphcore secures additional $150 million in new capital Bristol-based pure-play machine intelligence AI processor company, Graphcore, has secured an additional USD 150 million in new capital.
Nexperia partners with Ricardo to develop GaN-based EV inverter design Nexperia has entered into a partnership with automotive engineering consulting company, Ricardo, to produce a technology demonstrator for an EV inverter based on gallium nitride (GaN) technology.
TSMC to hire thousands of new employees in 2020 The contract semiconductor manufacturer is reportedly planning to hire more than 4’000 new employees over the course of the year as it plans to develop high-end processes.
Elmos increases semiconductor sales by 7.7% in 2019 According to preliminary, unaudited figures, Elmos Semiconductor increased sales of the semiconductor business by 7.7% to EUR 273.4 million in 2019.
STAr expands via acquisition of Accel-RF Taiwanese company, STAr Technologies, announces that it is acquiring San Diego-based Accel-RF Instruments Corporation.
RoodMicrotec signs sales representative agreement with Cedar RoodMicrotec N.V., has appointed Cedar Technologies as sales representative for the Nordic countries, Poland, the United Kingdom, and Ireland.
GlobalFoundries & GlobalWafers sign MoU to increase capacity GlobalFoundries (GF) and GlobalWafers Co., Ltd. (GWC), have signed a memorandum of understanding to develop a long-term supply agreement for 300mm silicon-on-insulator (SOI) wafers.
Nichicon inks new sales partnership with ICEL Nichicon (America) Corporation has entered into a new partnership with Italian film capacitor manufacturer, ICEL. Nichicon will represent ICEL through sales and marketing efforts in the Americas.
Significant decline in sales in the German component distribution German component distribution shrinks by 20% in the fourth quarter of 2019, says the FBDi e.V.
Samsung starts mass production at new EUV manufacturing line Samsung Electronics’ new semiconductor fabrication line in Hwaseong, Korea, has begun mass production.
Avery Dennison invests in new factory in Brazil Avery Dennison is gearing up for future growth of RFID technology. Just months after signing a deal to acquire Smartrac's transponder division, the company announces the location of its next RFID manufacturing facility, its first in Brazil and fifth in the world.
ST and TSMC team up on Gallium Nitride-based products STMicroelectronics and TSMC are collaborating to accelerate the development of Gallium Nitride (GaN) process technology and the supply of both discrete and integrated GaN devices to market.
WD to sell ActiveScale business to Quantum Western Digital Technologies, Inc. has entered into a definitive agreement to sell its ActiveScale business to Quantum Corp., under which Western Digital's full line of ActiveScale products will be sold.
Maxim accelerates in Europe with $25M investment in Ireland Maxim Integrated Products, Inc. is opening a new design centre in Dublin, Ireland. The design centre will focus on product development and conducting R&D in the areas of analog semiconductor design.
Workers to stay home as SK Hynix trainee had contact with virus patient 800 workers of the South Korean chipmaker has quarantined themselves – as a preventive measure – in order to keep the spread of the Coronavirus at bay.
Dialog Semiconductor to acquire Adesto Technologies Dialog Semiconductor has signed a definitive agreement to acquire all outstanding shares of Adesto Technologies Corporation.
Renesas and Panthronics team up on wireless charging and IoT solutions Renesas and Panthronics AG, a fabless semiconductor company specialising in high performance wireless products, are collaborating to bring solutions to the consumer, industrial, and Internet of Things (IoT) markets.
Murata completes new production facility in Malaysia Murata Electronics (Malaysia) Sdn.Bhd. (Perak, Malaysia), a production subsidiary of Murata Manufacturing Co., Ltd., recently completed construction of a production facility that was started in October 2018.
AKKA is now a majority owner of Data Respons Following the closing of the voluntary offer period, AKKA holds 72.89% of Data Respons’ share capital.
Sequans and Avnet sign global distribution deal Sequans Communications S.A. and Avnet have entered into a distribution agreement whereby Avnet will promote and sell Sequans’ IoT chips and modules and will exclusively promote and sell Monarch Go, an LTE-M/NB-IoT modem component designed for and certified by Verizon.
Synopsys completes acquisition of certain IP assets from INVECAS Synopsys, Inc. has completed its acquisition of certain IP assets from INVECAS. This acquisition broadens Synopsys' DesignWare Logic Library, Embedded Memory, General Purpose I/O, Analog, and Interface IP portfolio.
Qualcomm: Coronavirus may impact phone industry Chip maker Qualcomm Inc has issued a statement that the coronavirus outbreak in China poses a potential threat to the mobile phone industry.
South Korean supplier to set up manufacturing in Hungary Soulbrain, a South Korean materials company supplying chemicals used in semiconductors, displays and battery cells, is establishing its first European unit in Tatabánya in Hungary.Load more news