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Material | December 15, 2006

MacDermid drops Autotype logo

From 1 January 2007 MacDermid Autotype is retiring the 'autotype in a box' logo that it has used for over 20 years.

All of its products worldwide will be branded under the MacDermid banner. This is the final stage in a year-long process of rebranding, which began with the acquisition of Autotype by MacDermid in June 2005 and has seen a steady and planned process of growing together. The Autotype name with its 138 year history continues on all MacDermid Autotype's screen printing products and in the company name.
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