Boston Semi Equipment adds industry veteran to the team
Scott Kroeger is joining Boston Semi Equipment (BSE) as the company's new senior vice president, Sales and Marketing.
Mr. Kroeger brings with him decades of executive leadership experience from solar and semiconductor manufacturing technology companies, having served most recently as chief marketing officer for Veeco Instruments, Inc.
At BSE, he will be responsible for strengthening product positioning and sales channels, deepening customer relationships and directing strategic selling efforts to grow the company’s market share.
“Scott brings tremendous value to our senior management team,” said Colin P. Scholefield, Boston Semi Equipment founder and co-CEO, in a press release. “His business and industry experience are an ideal fit for BSE and is sure to add to the momentum we are building in the handler market. BSE has product advantages that will fuel the company’s growth. This, combined with Scott’s record of success in sales and marketing, will enable us to maximize our products’ potential and expand our market reach.”
“BSE’s handler solutions have established a strong value proposition for the test market,” says Kroeger. “There is tremendous opportunity for BSE’s advanced test automation and test cell services in the current environment, where test cell productivity is more important than ever.”