© Trendforce Analysis | July 31, 2018
Chinese smartphones to take the lead on the global market
Chinese smartphones to break the dominance of Korean and American brands in the global smartphone market, with a share of 54% in 2018, says TrendForce
Chinese smartphone brands have been growing rapidly driven by the strong domestic market and their heavy investments in R&D, according to the latest research by TrendForce. Since last year, the brands’ combined share has reached above 50% in the global smartphone market, where Korean and American brands used to dominate. The intensified competition would eliminate brands faster and make the market more concentrated. This year, the Chinese smartphone brands, independent design house (IDH) included, are expected to achieve a combined share of 54% as a result of successful expansion in overseas markets. The global smartphone market will be flat this year or have only marginal growth due to the weak momentum, even with increasing demand from emerging markets. The consumers are less willing to replace smartphones, and the replacement cycle is also longer. As the result, the competition will be more intense among brands that aim to maintain their market share. TrendForce points out that, the keys for Chinese smartphone brands’ growth include active exploration of new markets, simplifying sales channels, and deployments in both online and offline sales. In addition to diversified business models, the brands’ expansion in the global market has been mainly due to their successful pricing strategies. With a focus on the high performance-price ratio, as well as a wide range of products and prices, Chinese smartphone brands managed to succeed in new markets. However, the overemphasis on high performance-price ratio has been squeezing the profits for these brands. Consequently, some brands would be forced to exit from the market faster due to the pressure from cash flow, and the Chinese smartphone market would be more concentrated. Currently, Huawei, Xiaomi, OPPO, and Vivo have outperformed other smaller brands, accounting for nearly 70% of all the shipments of all Chinese brands. The four major brands would continue to lead the expansion, boosting the market share of Chinese smartphone brands in the global market.
For more information visit Trendforce.
For more information visit Trendforce.
Schurter Romania certified to IATF 16949 On 25 November 2019, the Schurter Electronic Components s.r.l. production site in Ilfov, Romania, received the audit certificate according to the automotive standard IATF 16949:2016.
AQ Group appoints new CFO Christina Hegg has been appointed new CFO for AQ Group. She will start her new position in April 2020 and will be a member of Group Management.
Ventec invests in expansion of PTFE laminates manufacturing Ventec International has significantly increased its PTFE laminate manufacturing capabilities following a strategic investment in a new high-temperature press and lay-up/break-down line at its Suzhou (China) manufacturing plant.
Mitsubishi Electric Power Products to sell its Memphis factory Mitsubishi Electric Power Products, Inc. (MEPPI) has entered into an agreement to sell its power transformer factory located in Memphis, Tennessee to Hyosung Heavy Industries, known for the HICO brand in the United States.
Sponsored content by CMLCML putting the drive into e-mobility As the global demand and trend for e-mobility grows, we understand that customers are looking for products with better performance, stricter tolerance, increased reliability and cost effectiveness. This means your PCB provider must understand the challenge you are facing, be able to support you throughout the whole process – from the first technical questions to the end of life.
MRSI moves to new facility MRSI Systems, which was acquired by Mycronic back in 2018, is moving to its new 102,000 square-foot facility in Tewksbury, Massachusetts.
dSPACE adds West Coast office Simulation and validation specialist dSPACE has opened a Silicon Valley office in San Jose, California as part of its strategic realignment.
Cogiscan, BasiCAE form strategic partnership Quebec-based Cogiscan Inc. has announced a partnership with China’s BasiCAE Technology, a provider of traditional shop control systems and software customization services.
Korea hits new record of industrial robots in operation The World Robotics report presented by the International Federation of Robotics (IFR) shows a new record stock of about 300,000 operational industrial robots in the Republic of Korea in 2018 (+10%).
Keytronic starts production at its new Vietnam facility Keytronic Corporation says it has started shipping product from its new Da Nang, Vietnam manufacturing facility.
USI's looking to accelerate expansion - acquires Asteelflash It looks like we’re ending 2019 with a bang. One of the worlds biggest EMS providers wants to acquire one of Europe’s largest electronics manufacturers.
Devon manufacturer adds capabilities in Dorset via acqusition Devon-based PCB manufacturer, EuroTech Group, is acquiring PCB manufacturer Lyncolec, based in Poole, Dorset.
Kyocera and TactoTek collaborate on IMSE solution Kyocera and TactoTek has singed a marketing agreement which aims to bring IMSE solutions to several new market segments, including industrial and automotive components, electronic devices, and more.
IPC: Unanimous approval of USMCA needed IPC issued a statement this week expressing support of the recently bi-partisan approval of the United States-Mexico-Canada Agreement (USMCA), and a strong desire for legislative approval by Canada, Mexico, and the U.S.
Nordson's CFO to retire in 2020 after 30 years with the company Nordson's Executive Vice President and Chief Financial Officer, Gregory A. Thaxton, plans to retire in 2020 after thirty successful years with the company, with the last 12 years as CFO.
KUKA restructures subdivision due to economic uncertainty KUKA is restructuring a subdivision in the Robotics segment that is responsible for automated manufacturing solutions such as cells and special machines.
PCB industry recovers slightly in Q3 PCB manufacturers in the D/A/CH region were able to increase sales sequentially in the third quarter of 2019 by 1.1%. However, sales figures are 11% lower than those recorded for the third quarter of 2018, reports the industry association ZVEI PCB and Electronic Systems.
Garz & Fricke moves into new HQ in Hamburg-Harburg Garz & Fricke GmbH continues to expand. As of late October, the business operations of the HMI and Panel PC specialist will be transferring to the new headquarters in in Hamburg-Harburg.
TF Massif Technologies taps new CEO British Columbia-based TF Massif Technologies has announced the appointment of Tom Peregoodoff as the company’s new chief executive officer.
DoJ: Google, Fitbit deal under review The U.S. Justice Department is looking into anti-trust issues concerning Google's bid to buy Fitbit Inc.
L3Harris Tech secures U.S. Marine Corps order L3Harris Technologies received a USD 50 million follow-on delivery order for Falcon III AN/PRC-160 HF radios and related equipment from the U.S. Marine Corps .
Metair completes Romanian lithium-Ion battery cell factory South African energy storage company, Metair Investments, says that its Romanian units Prime Batteries and Rombat have completed the installation of the group's first Lithium-Ion battery cell manufacturing and assembly facility in Bucharest, Romania.
£5m award marks ‘topping out’ of Cardiff research powerhouse An GBP 80 million Cardiff University powerhouse for Welsh scientific research has been ‘topped out’ by Bouygues UK – backed by over GBP5 million support from Welsh Government and industrial partners.
Advanced Energy expands with new lab near Frankfurt Advanced Energy Industries, Inc. has opened its Advanced Materials Processing (AMP) Showcase Lab near Frankfurt, Germany.
TTM Technologies unveils NY engineering center On the heels of its acquisition of manufacturing and IP assets from i3 Electronics Inc., TTM Technologies has announced the opening of a new engineering center in Binghamton, NY.Load more news