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Analysis |
Amazon ramps up competition in smart speaker market
Amazon recently announced a number of Alexa-related developments and products, only a few short weeks after the IFA 2017 tradeshow and a week prior to Google’s October 4 product announcement event, according to technology analysts from business information provider IHS Markit.
Most notably, according to IHS Markit, a variety of new Echo products were announced with the following developments standing out:
- The redesigned and newly-less-expensive $99 Echo has improved audio fidelity, improved second-generation far field voice recognition, a more compact fabric-covered form factor, and interchangeable cosmetic shells. Amazon is offering buyers a USD 50 discount if they purchase three at once;
- Echo Plus is a USD 149 combination of the original Echo form factor with a Zigbee smart home hub, with a bundled Philips Hue light bulb;
- Echo Spot is a USD 129 apparent melding of the Echo Dot and the Echo Show into a table-top device akin to an alarm clock, with a circular 2.5” video screen combined with small form factor. It is capable of video calls and displaying video clips;
- Echo Connect is a USD 35 accessory allowing Echo owners to connect their device to a landline to enable speakerphone calling functionality;
- And, Echo Dot is part of new Fire TV bundles: USD 79 with the new Fire TV, and USD 59 with Fire TV Stick.