© gewwer Analysis | April 27, 2017

List: Harman and Panasonic with 10+% each

Harman and Panasonic led the worldwide OE automotive audio, infotainment and navigation systems vendor share ranking in 2016, ahead of everyone else.

Collectively these six suppliers are estimated to have accounted for about two-thirds of shipments to this market last year. Semicast includes audio-only systems, front seat infotainment, rear seat entertainment and embedded navigation systems in the analysis; OE (factory-fitted) systems only are included, with dealer-fit and aftermarket systems excluded. Audio-only systems continued to dominate in 2016, with 42 million units shipped, or just over half of the total. The automotive entertainment systems market is at the early stages of substantial change, away from legacy CD/FM audio towards the video-based infotainment and navigation systems necessary for smartphone integration and high speed data connectivity. Semicast forecasts global sales of light vehicles with smartphone integration to rise to almost 95 million in 2023, from around one million in 2015, an annual growth rate of more than seventy percent. Colin Barnden, Principal Analyst at Semicast Research and study author commented “Alongside autonomous driving, driver assistance and electric powertrains, Semicast sees smartphone integration and vehicle connectivity as two of the most exciting changes coming to the automotive industry over the next decade.” In March Samsung completed the acquisition of Harman, in a cash deal worth USD 8 billion. Samsung is a major manufacturer of smartphones, but with no presence in the automotive entertainment systems market, was set to fall behind arch rivals Apple and Alphabet, just as smartphone technology was becoming adopted in the automotive environment. Barnden summed up “For three years Apple and Alphabet have set the agenda for integrating smartphones with vehicle entertainment systems, in the form of Apple’s CarPlay and Alphabet’s Android Auto. In buying Harman, Samsung instantly becomes the market leader and Semicast sees this acquisition as a very smart move indeed.” 2016 OE Automotive Audio, Infotainment & Navigation Systems Vendor Share Ranking
1Harman (Samsung)13.7%
Top 10 Total81.0%
*2016 Market Size 80.6 million units ----- More can be found at Semicast Research
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