© nike General | October 22, 2015

Nerd Alarm: The future is already here - Lace up

Just in case you've missed it, but October 21, 2015 was 'Back to the Future' day. And journalists writing for the electronics industry come with a hefty dose of nerdism anyways.
This office is no different. Stormtroopers, Ludicrous Mode, Hoverboard and – yes – self-lacing shoes. You name it. And the trilogy showed what the future holds for us. While I am rather glad that some of it did – in fact – not come true, we all held our breaths for the sneakers.

Click to zoom - © twitter @realmikefox
Which brings us to Nike's latest announcement. On October 21, 2015, Nike delivered a gift to Michael J. Fox. Nike shoe designer Tinker Hatfield teased via a handwritten note: “We wanted you to be the first to receive a pair… In addition to your personal pair, we’re creating more pairs for support in aid of the Michael J. Fox Foundation in 2016.”

The 2015 Nike Mag: not to be confused with mass production

Nike says the technology behind the power laces is only “a first iteration”. It is currently being tested across a wide range of sports. "We started creating something for fiction and we turned it into fact, inventing a new technology that will benefit all athletes," CEO Mark Parker said about the Nike Mag.

Which makes the 2015 Nike Mag a limited edition; to be auctioned off (with all proceeds going to the Michael J. Fox Foundation for Parkinson's Research). So, if that geeky-beating heart of yours wants to be part of the future… a chance is heading your way in 2016.


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