© ilya shahau dreamstime.com Analysis | September 17, 2013
Dedicated GPS devices to reach USD 7bn in 2018
Despite the continued decline of PNDs, and the threat of smartphones, smart watches and eyewear, the portable GPS-enabled device market is forecast to continue to hold its own thanks to dedicated HUD/eyewear, cycling and health/tracking devices.
ABI Research’s quarterly GNSS Database forecasts the new and emerging markets for GPS-enabled devices, and where the opportunities lie in terms of device formats and vertical markets. The report also considers the impact of competitive formats such as smartphone applications, wearable sensors, smart watches, and smart eyewear, providing a complete picture of drivers and inhibitors in this market. Senior analyst Patrick Connolly comments, “The overall market is forecast to grow from 33.3 million units in 2012 to 36.79 million in 2018, following a brief dip in 2013 as PND declines outweigh growth in other areas. Total revenues will undergo a brief period of fluctuation from 2013 to 2015, before rising to $7.14 billion in 2018.” Dominique Bonte adds, “The markets for cycling computers, health/elderly, and fitness are starting to get interesting. As ASPs decline and smart watches become a more established part of our lives, the addressable market will be eaten up, limiting the growth potential for dedicated fitness devices. Looking longer term, ABI Research has forecast very strong growth for HUD/eyewear devices, particularly in the fitness, golf, and cycling categories. It would not be surprising to see an acquisition in this space over the next 12 months.”