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© dmitry-bomshtein-dreamstime.com Electronics Production | August 12, 2013

Wii U – expensive hardware still making loss

The Wii U has so far not been the success that Nintendo aimed for. Lowering the prices is not an option, as each unit is still making a loss.
Last week evertiq wrote about the rather dismal sales figures for the Wii U gaming console. Between April and May, only 160'000 units were sold, evertiq reported. Cutting prices - to have a fighting chance against the new Microsoft and Sony consoles - seems unlikely though.

Gamesindustry has been in contact with a representative from Nintendo, stating that the console hardware is still being sold at a loss. The approach with full HD graphics combined with an expensive tablet like controller took the company in another direction than the cheap-to-produce Nintento Wii.

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