© dimitry romanchuck dreamstime.com Electronics Production | March 21, 2013
India to emerge as the EMS Hub in the Asian subcontinent
Higher incomes, wider choices, and lower product prices have escalated the demand for electronic products in India and heightened the need to improve the country’s electronics manufacturing ecosystem, leading OEMs to turn to electronics manufacturing services (EMS).
The expanding supply-demand gap for electronic products enhances the opportunities for EMS companies in the untapped Indian market. New analysis from Frost & Sullivan finds that the market earned revenues of more than $3.79 billion in 2012 and estimates this to reach $10.67 billion in 2016. The market is expected to grow at a strong compound annual growth rate of 29 percent during this period. “As the American and European markets become saturated, global OEMs are looking to invest in Indian businesses and set up manufacturing plants in the country, offering huge potential for EMS providers,” said the Frost & Sullivan Measurement and Instrumentation Analyst . “Proposed Government initiatives to improve the domestic manufacturing sector will also boost market expansion.” EMS companies have high revenue generation possibilities in the telecom, consumer goods and industrial segments. Increasing budgetary allocation in the defense, space and IT sectors will present added growth avenues for Indian EMS enterprises. These opportunities, however, typically only include orders for product hardware manufacturing, as OEMs prefer to handle software development and designing, thereby limiting revenue inflow. The lack of fabrication plants and raw materials has forced EMS companies to import a majority of the materials and components from global suppliers, further shrinking profit margins. While on one hand, limited exposure to reverse engineering has restricted the design capabilities of EMS companies, on the other hand, the heavy reliance on foreign OEMs has slowed the pace for market development. “EMS providers need to supply end-to-end solutions and value-added services to ensure revenue growth,” noted the analyst. “Growth-focused policies and government investments to upgrade existing infrastructure will drive the domestic manufacturing market and bridge the supply-demand gap.” A stable business model focused on servicing Indian OEMs and decreasing dependence on global orders, along with the advantages of cost-effectiveness and a talented, affordable workforce, will make India the EMS hub in the Asian subcontinent.