© ASM Assembly Systems Electronics Production | May 03, 2011
Siplace: What's it like to be part of an Asian company?
It's slightly more than 3 months since Siemens Siplace officially became ASM Assembly Systems. Journalists – being the nosey kind of people – tend to ask an awful lot of questions. We're no different. So! What's it like?
You hear an awful lot about Asian business tactics when it comes to Europe and European companies. Pocket knives, butcher's knives, machetes ... basically any sharp object seems to be an important tool and essential part of business. If you go with the rumours that is. So we were quite curious to see what Siplace and ASMPT were 'up to' during the past 3 months. Munich is actually brimming with excitement and enthusiasm. Synergies, teamwork, innovation – all words that are bussing around the place non-stop. It is spring to be sure, but that cannot be it. Meeting a reserved and friendly Asian who holds a passionate speech about the acquisition, future plans and his iPad makes you also wonder when the knives will come out. There aren't any; I can tell you as much already. • So Mr Lee, why Siplace? Siplace has an excellent brand reputation and ASMPT had the opportunity to buy a global team set-up, whose performance could be observed for more than a year. Furthermore, the restructuring has already been completed. What is left are concerns about external material costs. All considered, Siplace represents a strategic growth opportunity for ASMPT. If we successfully bring down external costs we will not only improve profitability, but also increase our market share. A number of projects are already on the way. I think we are progressing well, although it might be some time before we see actual results with some of those projects. You cannot change things over night. The engineers have readily embraced the changes and promising prototypes are testimony to a successful cooperation. “We have the first prototypes, we are testing them and the results are really promising. Furthermore, we want to make sure that the quality remains at the high level that people associate with the name Siplace. Here, we will have no changes. We will not compromise on quality”, adds Mr Günter Lauber. • What does that mean for the Munich location and its staff? The production strategy will not change materially. The facility in Munich will remain the main production site. The Siplace site in Singapore – the Siplace Assembly Center Asia – will continue to house the production for the Siplace D-series. It makes no sense to produce machines for the European market in Asia. The lower production costs would be 'eaten up' by shipping costs. Vice versa – the same applies. We will leverage the capacities we have to full advantage. Furthermore, Munich will be the main Siplace development site and its R&D team the 'launch pad' for new machine platforms and modules. The long-term vision for Munich is to become the European ASM R&D centre. But! Words are cheap and we wanted to have a closer look. The production perhaps? Sure, no problem. People here, people there, people everywhere. The place looked very busy. “The production is full speed. The order book is packed to maximum. In fact, there is so much to do that temporary workers were offered a 1 year contract”, explained Frank Zimmermann. You don't believe us? Well have a closer look at the photographs below.
© ASM Assembly Systems / All Images have Zoom-Function.
But the most prominent interaction between the two companies – and the part were it seems the most successful – is Research & Development. Who better to talk to than the Vice President Research & Development?
“How can this merger be successful? This was a question that WK Lee has asked quite early on. Most deals aren't. From my point of view this is rather extraordinary. A CEO who looks at an acquisition from a long-term perspective”, states Josef Ernst as way of introduction.
Come to think of that, Siplace didn't quite 'fit in' with Siemens. ASMPT and Siplace seem to have a lot more in common. “It is not just a 1 + 1, but we are rather complementing one another. I am thrilled that – after just 3 months of cooperation – we can report the first accomplishments. Something that clearly shows that integration is not limited to paper. It is actually happening and it is accepted."
Bottom line? 'Super Duper' sums it up quite nicely, I should say.
EUV photoresist company Inpria raises $31 million in funding Inpria, a pioneer in high-resolution metal oxide photoresists for extreme ultraviolet lithography (EUV), has secured USD 31 million in Series C funding from a broad syndicate including two of the biggest names within the semiconductor manufacturing space.
Semiconductor industry avoids direct impact of coronavirus The semiconductor industry appears to have escaped the direct impact of the coronavirus crisis so far, but the market is likely to suffer the repercussions as the outbreak slows or suspends production among electronics manufacturers, according to Omdia.
Plessey partners with Axus Technology Plessey, an embedded technologies developer, is partnering with Axus Technology (Axus), a provider of CMP, wafer thinning and wafer polishing surface-processing solutions for semiconductor applications, to bring high-performance GaN-on-Silicon monolithic microLED technology to the mass market.
GPV Electronics CN resumes production On 19 February 2020, the Chinese Central Government informed that all enterprises in the Guangdong province are now allowed to resume production.
Nano Dimension moves its main commercial activity to USA Nano Dimension announces that the company is establishing its headquarters for the Americas in South Florida.
Rockwell Automation inks deal for Italy’s ASEM Rockwell Automation Inc. has signed a purchase agreement to acquire digital automation technologies provider ASEM S.p.A.
IFR releases ‘Top Trends 2020 Robotics’ The International Federation of Robots (IFR) has forecasted an uptick of 2 million industrial factory robotic units in the next two years.
Paslin, Rivian fuel EV factory expansion The Paslin Company, a builder of robotic assembly lines for Tier 1 suppliers and OEM auto companies, is expanding in Warren, Michigan.
Nokia plans to acquire US-based company The Finnish telecom company is planning to acquire Elenion Technologies, a U.S.-based company focusing on silicon photonics technology.
neutec electronic to handle Asymtek and Dima in Switzerland Asymtek, a part of Nordson Electronics Solutions - announces that their distributor, neutec electronic AG, has expanded its representation of all Asymtek and DIMA products to the French-speaking areas of Switzerland.
BMZ subsidiary Poland reports successful business year 2019 BMZ Poland, the second largest production site of the BMZ Group, is expanding its production area and is reporting 10% sales growth and thereby reached record results for the business year 2019.
Scanfil CEO: ‘Our operations are making good progress’ The last quarter of 2019 was the strongest one for the EMS provider. Scanfil recorded a turnover of EUR 155 million, a growth of EUR 15 million or 10% year-over-year.
Prime Technological Services acquire ITS EMS provider Prime Technological Services LLC has acquired Georgia-based I Technical Services (ITS).
Florida’s Sypris snags BAE Systems contract Sypris Electronics LLC, a subsidiary of Sypris Solutions Inc., has won a contract award from London-based BAE Systems’ Electronic Systems sector.
Into the future, San Diego style IPC APEX EXPO, the North American electronics manufacturing industry’s biggest gig, has left the teenage years behind with this year’s 20th anniversary show held Feb 3-8 in San Diego.
5 semiconductor companies hold 53% of global wafer capacity The world’s top-five wafer capacity leaders each had capacity of more than 1,000,000 wafer starts per month, says IC Insights.
Global DRAM revenue holds steady in 4Q19 The DRAM inventory finally returned to a relatively normal level for most OEMs in 4Q19 after nearly three consecutive quarters of adjustments, says the DRAMeXchange research division of TrendForce.
Mitsubishi Electric completes new satellite production facility Mitsubishi Electric has completed construction of a new facility for the production of satellites at the company’s Kamakura Works in Kamakura, Japan.
ISS-Broadband delivered by Kongsberg Kongsberg equipment is to enable broadband transmission for the International Space Station (ISS) to 'significantly improve communication between the ESA astronauts manning the station and earth.
Mycronic receives order for an SLX mask writer Swedish equipment provider, Mycronic AB, has received an order for the new SLX mask writer from a customer in Asia. The customer already has mask writers from Mycronic.
A new production unit for mirror segments for ELT Safran's new production unit at the company's Saint-Benoît facility near Poitiers in central France will make the primary mirror segments for Europe's Extremely Large Telescope (ELT).
A more sustainable approach to semiconductor manufacturing Reuse; that is the key to driving environmental sustainability in global semiconductor manufacturing, says Steven Zhou, CEO of Moov Technologies.Load more news