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Electronics Production | April 21, 2010

Lost iPhone 4G just a good marketing ploy?

A prototype of the new 4G iPhone from Apple was apparently left in a bar in Redwood City. Now, the question is: just a very good marketing ploy from Apple or just a—rather human—mistake?

The electronics blog Gizmodo has snatched up—and paid for—what seems to be a prototype of the new generation iPhone, disguised as a iPhone 3GS lookalike. The phone was taken apart and thoroughly examined. Some things are entirely new, others just changed: • Front-facing video chat camera • Camera flash • Micro-SIM instead of standard SIM (like the iPad) • Power, mute, and volume buttons are all metallic All images © Gizmodo. • An aluminum border going completely around the outside • Everything is more squared off • 16% Larger battery • Internals components are shrunken, miniaturized and reduced to make room for the larger battery Gizmodo believes to have seen a prototype for the new generation iPhone and cites several proofs in its favour. Some components were marked Apple. All components were fitted for the disguised case, an indication that they were designed for it.
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