Electronics Production | November 20, 2009
Sony to increase its outsourcing production of TV's to 40%
The electronics company plans to return its LCD TV business to profitability during the next fiscal year, planning on a 20% market share on a unit basis (by 2013).
To achieve this, the company plans to increase the proportion of its outsourced production to 40%, as part of its announced 3-year-restructuring plan. The estimated share of outsourced production in 2009 stands at around 20%. Additional to that, Sony also plans to increase its global market share (in LCD TV) from roughly 14% (in 2008) to around 20% by 2013.