Electronics Production | January 30, 2009
iSuppli: $202 materials & manufacturing cost for RIM's Storm
It isn’t a shock that the new BlackBerry Storm smart phone from Research in Motion (RIM) offers features comparable to Apple’s iPhone 3G—including the use of a touchscreen—a first for a RIM product. However, the Storm brings some interesting developments on the inside, such as the inclusion of a Qualcomm baseband chip, according to a teardown conducted by iSuppli.
The BlackBerry Storm 9530 carries a combined materials and manufacturing cost of $202.89, according to iSuppli’s Teardown Analysis Service. This cost includes all parts and manufacturing costs for the Storm but excludes other expenses, including Intellectual Property (IP), royalties and licensing fees, software, shipping, logistics marketing and other channel costs. The attached table presents a summary of iSuppli’s teardown analysis of the Storm. In the United States, Verizon is selling the Storm for $249.99 with a $50 rebate, bringing the balance to $199.99—the same selling price point as iPhone. However, carriers like Verizon and AT&T sell their mobile phones at subsidized pricing, so the actual price and materials/manufacturing margin for the product is difficult to determine. Storm vs. iPhone The Storm matches up with the iPhone 3G very well in terms of attributes and functionality. Both phones combine wireless voice communications with a range of other convergence features, including Internet access, e-mail, built-in GPS, messaging and an integrated camera. The Storm features a color TFT-LCD display that is 3.25-inches in the diagonal dimension, with 65,000 colors and a 480 by 360 pixel resolution. However, the inclusion of the touchscreen is what really puts the Storm into the same class as the iPhone 3G. “The touchscreen and the resulting user interface represent the focal point of the Storm’s design from the user’s point of view, as it is with the iPhone,” said Andrew Rassweiler, principal analyst, teardown services manager, for iSuppli. “However, RIM has added a special differentiating feature from the iPhone: the ‘clickable’ screen. The one thing that existing touchscreens lack is the feedback mechanism users get from a conventional keyboard that clicks when a key is depressed, letting you know quickly that your choice has been registered. Clearly, RIM felt this was lacking and added an actual physical button that allows users to feel and hear a click when they make a selection on the display.” How does the Storm’s clickable screen compare with that of the iPhone? “While the Storm is very competitive with the iPhone in terms of features and hardware, it does not have iPhone’s multi-touch technology,” said Tina Teng, senior analyst, wireless communications, for iSuppli. “The Storm uses a simple physical button under the primary touch screen to serve to provide haptic feedback. This allows one physical key press at a time, meaning there is no double-tapping capability with the Storm.” On the other hand, the Storm is capable of roaming with more operators globally than the iPhone due to its support for the EvDO air standard, along with CDMA 2000, GSM, WCDMA and HSDPA. This allows Verizon’s Storm users to roam around the world without having to rent a separate device, depending on operator restrictions. The Storm, when compared with the Apple iPhone 3G, is marginally more expensive and complex in terms of sheer component count. iSuppli in July issued a preliminary estimate of $174.33 for initial production costs for the 8Gbyte iPhone 3G, $28.56 less than the Storm. The Storm’s total component count is 1,177, of which 151 are mechanical in nature. The iPhone 3G includes 1,116 components. “The higher cost and component cost of the Storm is to be expected, given its support for both 3GPP- and 3GPP2-based technologies,” Mr Rassweiler said. BOMs away The $202.89 BOM/manufacturing cost of the Blackberry Storm 9530 consists of $186 for components and other materials, and $16.07 for manufacturing. This total is about $27 more expensive than the Bold, another smart phone model from RIM, based on pricing from October 2008, according to iSuppli’s Teardown Analysis Service. The cost differential is mainly accounted for by the touchscreen and its supporting electronics, according to Francis Sideco, senior analyst, wireless communications, for iSuppli. Qualcomm scores design win The use of the Qualcomm MSM7600 baseband processor represents the first time iSuppli’s Teardown Analysis Service has detected a part from this manufacturer in a RIM product. Previous teardowns noted that RIM employed Marvell chips for this function. For example, the Bold used Marvell Technology Group Ltd.’s PXA9xx Integrated Baseband processor. The Qualcomm part not only provides support for the EvDO air standard, making it a more of a worldwide phone, but it also eliminates the need for multiple basebands and radio frequency chains, saving some cost. At an estimated price of $34.82, the MSM7600 accounts for 17.2% of the Storm’s total component cost. Qualcomm also provided two RF transceivers and a power management Integrated Circuit (IC) for the Storm, giving the company a 21.1% share of the total component costs for the product. Other component supplier winners in the Storm include: · Synaptics, which contributed a $15.50 capacitive touchscreen overlay. · SanDisk, which provided an 8Gbyte MicroSD memory card priced at $11.50. · Samsung Electronics, which supplied a $7.50 Multichip Package (MCP) containing 8Gbytes of Multi-Level Cell (MLC) memory. Image Source: RIM
Keysight, FormFactor and CompoundTek to collaborate Keysight, FormFactor and CompoundTek, have formed a joint plan to provide an advanced photonics on-wafer testing solution to include automated alignment, simultaneous optical-optical and optical-electrical device tests.
Wireless Telecom buys Holzworth Instrumentation Wireless Telecom Group Inc. has signed a definitive agreement to acquire Holzworth Instrumentation Inc., a Boulder, Colorado-based provider of specialty phase noise analyzers and signal generators.
NCAB Group acquires Altus-PCB in USA Altus-PCB is a full-service supplier of PCBs based in New Jersey, USA, that has a business model similar to NCAB’s. Tee US company has a high level of technical expertise and sells mainly to original equipment manufacturers (OEMs).
Mycronic's Thomas Stetter looks back at a successful year As the company is moving more and more towards becoming a full solutions provider, business is taking off and the numbers show very much confirms that the Mycronic's strategy is working.
Sponsored content by Nordson ASYMTEKStart-to-finish conformal coating with reliability and efficiency Nordson ASYMTEK’s flexible, modular, Panorama™ S-Line delivers conformal coating process control in a space-saving footprint with overlapping line processes that minimize manufacturing floor space. This innovative, patent-pending line layout trims 50% of the line’s length by using the lower compartment in each piece of equipment for functional use. Combined with Nordson ASYMTEK’s global support, this complete conformal coating line delivers quality, product reliability, efficiency, and safety for all your conformal coating applications.
IBL Löttechnik reviews 2019 IBL Löttechnik GmbH is staying on top of the market thanks to continues R&D investments.
Second install for EFI at Mid America Display Silicon Valley’s EFI will install a second EFI Nozomi C18000 single-pass inkjet, direct-to-board printer later this month to Mid America Display.
Ron Jakeman of Electrolube looks back at a successful 2019 Electrolube has been growing, both in terms of its footprint and financially, for a number of years not; Ron Jakeman details the company's progress.
Etteplan and Scanfil to start strategic cooperation in joint customer projects Engineering company Etteplan and contract manufacturer Scanfil have today agreed to enter a strategic partnership in Finland.
Sponsored content by SourcengineComponent Aggregators vs E-Commerce Marketplaces What is the difference between electronic component aggregators and a marketplace?
67% of a buyer’s journey is now done digitally. Learn how marketplaces emerged as full-cycle procurement platforms and challenged the traditional component aggregators.
The lovechild of ACE Production and InterSelect Carlos Bouras of Nordson Select gave us the rundown of the result of the integration and combination of ACE Production and InterSelect GmbH - the new Integra.
American Battery Metals, U.S. lawmakers convene American Battery Metals Corporation has completed a series of meetings with lawmakers and personnel in the Department of Energy and Department of the Interior in Washington, D.C., to discuss issues critical to the domestic battery production and storage industry.
Cogiscan, Critical Mfg. form strategic partnership Quebec, Canada-based Cogiscan and Critical Manufacturing, headquartered in Portugal, have forged a strategic partnership to deliver smart factory solutions for electronics manufacturers.
Collins Aerospace expanding in North Africa Collins Aerospace Systems, a unit of United Technologies Corp., has taken the first step toward the expansion of its existing site in Casablanca, Morocco.
Sponsored content by NCAB Group Benelux B.V.Failure is not an option for a PCB More than 30% of the Gerbers NCAB Group Benelux B.V. reviews, have problems. However, the PCB are integrated in key end-user product with more and more High Tech PCB. We are here to support you on the new technologies growth to maintain a high reliability and quality. Contact us to review it together.
The advantage of Vantage - Garrett Wong tells the tale Nordson Asymtek's Garrett Wong gives us a rundown of the business year and also details the Vantage Advantage
Saki’s Eddie Ichiyama details a very successful business year Eddie ichiyama from Saki gave us an update on how 2019 has been for the company and also shared some details on the recent expansion in the Czech Republic.
The ripple effect of Enrico Krog Iversen while being an active part in creating one of the fastest growing robotics companies in modern time might have been enough for most people, that does not seem to have slowed down a certain Danish entrepreneur.
Yamaha's Ichiro Arimoto on the business year and the company's new ventures Evertiq had the opportunity to talk to Ichiro Arimoto, General Manager of Yamaha Motor Europe, about the business year and the company's new ventures.
Mycronic, Indium forge strategic partnership Indium Corporation has announced a strategic partnership with Sweden-based Mycronic, to develop no-clean and water soluble solder pastes for jetting applications.
SCHMID delivers PlasmaLine to Hofstetter PCB SCHMID announced it has installed the company’s first PlasmaLine comprising ICP etch & sputter deposition of its Korean JV SCHMID AVACO at Hofstetter PCB AG in Switzerland.
Cobot market to reach USD 9+ billion by 2025 A new report from Tractica is forecasting continued rapid growth for the global collaborative robot (cobot) market over the next few years, reaching revenue of USD 9.7 billion by 2025.
MixComm scores USD 8+ million in series B round New Jersey-based fabless semiconductor company MixComm has secured USD 8.6 million in series B funding led by existing investor, Kairos Ventures.
Sponsored content by EsemdaContract manufacturer Esemda opens new facility in Vilnius and expands EMS The new facility has been built with reserved space for future expansions. As Esemda constantly grows, it is of great importance to be able to rapidly increase production capacity in large volumes.
SIA elects 2020 leadership The Semiconductor Industry Association (SIA) Board of Directors has elected ON Semiconductor CEO Keith Jackson as its 2020 Chair and Qorvo CEO Robert Bruggeworth as its 2020 Vice Chair.
Si wafer shipments recede for fourth straight quarter Worldwide silicon wafer area shipments slid for the fourth consecutive quarter of 2019, according to the SEMI Silicon Manufacturers Group (SMG) in its most recent quarterly analysis of the industry.
Decline in Q4 DRAM contract prices lessens as buying momentum recovers According to the latest analysis from the DRAMeXchange research division of TrendForce, Q4 DRAM ASP is as of yet undergoing a slight QoQ decline, but this decline has shrunk down to 5%.
Technica forms growth-focused equity fund San Jose-based Technica USA has reached an agreement on an equity investment centered on future growth for the global PCB fab and assembly supplier.Load more news