Nordic Semi expands and opens new office in Australia

With the newly opened sales, marketing and customer support office for Southeast Asian, Nordic Semiconductor aims to provide faster customer support to the regions expanding wireless electronics design and manufacturing sectors.

The new office officially opened on January 1, 2020, and is based in Sydney, Australia. In addition to Australia, the office will service New Zealand, Singapore, Thailand, Vietnam, Indonesia, Malaysia, and the Philippines. The company set up the new office as a direct response to the growth and maturation of companies designing and developing both short-range wireless and low power cellular IoT solutions in the ASEAN and ANZ regions across a wide range of market segments, particularly in the home automation and smart metering categories. "We are seeing a lot of growth in the ASEAN and ANZ regions and opening this office was the next natural progression,” says Wendell Boyd, Regional Sales Manager for ASEAN and Australia and New Zealand, in a press release. “For example, in Vietnam alone tens of thousands of engineers are graduating each year, and our customers are seeing the benefits of these engineers coming through the system. It’s the same in Thailand, and Singapore, we are seeing more engineers, more innovation, and more opportunity in electronics design.” “Our customers in Southeast Asia are looking for a niche, a competitive edge against big multinational companies, and this is what Nordic’s cellular solution can deliver,” Boyd continues. “With the nRF9160 SiP they can do a complete cellular system on one device and manage cellular connectivity straight to the Cloud with all the security they need. It’s a perfect solution for this market.” Boyd, who has been representing Nordic solutions for almost 20 years, will head up the Sydney office, which he believes will strengthen Nordic’s relationship with its current distribution partners, providing an increased presence, faster response, and the basis for further collaboration on joint meetings with existing and potential customers. “Customers will now have a much more local support office,” says Boyd. “When a customer has a challenge and requires support, now we have someone who can take responsibility to bring the right people in and help them find a solution.” Engineering support for Nordic’s ASEAN and ANZ customers will continue to be serviced from Nordic’s established Asian HQ, situated in Hong Kong.

Cadence Design Systems has entered into a definitive agreement to acquire NUMECA International, a company focused on computational fluid dynamics (CFD), mesh generation, multi-physics simulation and optimization.

Tech Etch, a US-based provider of custom flex and rigid-flex circuits, EMI/RFI shielding solutions, and precision etch & form, has purchased an Aqua ROSE Batch Cleaner/Ionic Contamination Tester.

Sponsored content by Shenzen Kinwong Electronic

With the rapid development of electronic technology in recent years, printed circuit board (PCB) products are pursuing higher heat dissipation capabilities, with high voltage and high current characteristics, and are developing towards high-density interconnection technology (HDI).

GlobalWafers says it has increased its all-cash takeover offer of Siltronic, by its subsidiary GlobalWafers GmbH, to EUR 140 per Siltronic share.

NI and Konrad Technologies (KT) have entered into a strategic agreement to develop test systems and solutions for autonomous driving software and hardware validation.

The US chipmaker is preparing to expand its operations in the Polish city of Gdańsk. The company will be constructing its sixth building at its campus in the city.

The Japanese company’s production subsidiary, Okayama Murata Manufacturing, initiated an expansion of its operations in Setouchi City with a new production building in December 2019. Now the building stands complete.

ADAS and AD sensing specialist, LeddarTech, and automotive lighting and laser systems supplier Osram, have entered into a long-term agreement.

Illinois Tool Works Inc., a global multi-industrial manufacturing company, and the provider interconnect, antenna and sensor solutions, Amphenol Corporation, have entered into an agreement under which ITW will acquire MTS Systems Corporation’s Test & Simulation business, following the closing of Amphenol’s acquisition of MTS.

The global sourcing distributor announces that Tobey Gonnerman has been appointed as the company’s new President.

Driven by demand for faster internet connectivity, the cable TV industry has developed new network architectures for the delivery of multigigabit services to subscribers. This fiber deep approach, using a remote PHY device (RPD), moves critical hardware closer to the users by using digital fiber.