NFCSwag using Thinfilm’s NFC solution to facilitate direct mobile connections between movie/book firms and their consumers. Clients of NFCSwag will be able to leverage Thinfilm’s NFC solutions to connect directly with consumers and deliver targeted content and unique mobile experiences – all with the simple tap of a smartphone. “Our collaboration with NFCSwag is our first partnership within the fast-paced media-marketing space,” said Davor Sutija, CEO of Thinfilm. “We’re pleased that they selected our NFC solution as the foundation of their market offering.