Thinfilm secures order for brand protection solution

The customer is a maker of high-end apparel and accessories. The Thinfilm solution will be used to provide both product authentication and assist in tracing grey market activity. Thinfilm will begin delivering Brand Protection labels to the company's manufacturing site before year-end. The luxury products containing Thinfilm's solution are expected to be launched in retail by March 2014. The International Anti-Counterfeiting Coalition estimates USD 600 billion is lost each year due to counterfeiting, and the World Customs Organization estimates that between five and seven percent of all goods traded on the global market are counterfeit.