© ermess dreamstime.com Business | June 13, 2013
Main obstacle for Chinese LED lighting market
Global market intelligence organization TrendForce’s research results showed that only 25% of average Chinese consumers had a clear knowledge of LED bulbs.
If LED lighting wants to popularize their products, the key is through increasing consumer awareness. The research was initiated by LEDinside with AVANTI conducting a survey with over 3000 online participants. The current information collected is used to understand the average consumer awareness of LED lighting, consumer buying habits, purchasing channels, brand recognition, and other factors that can influence the purchase of luminaries. The survey results show that out of 3000 people, 63% had clear knowledge of energy saving lights, 53% for incandescent lights, while only 25% had clear knowledge of LED light bulbs. During the past few years with the environmental protection and energy saving trend growing, LED has been embraced by commercial and public lighting. However, the penetration rate for residential lighting has not been as high. According to LEDinside predictions for 2012, LED residential lighting only makes up 1% of all luminous flux demands for residential lighting. The research shows that the reason for such a low penetration rate is due to consumer awareness. The common consideration for the business world is whether or not LED lighting C/P ratio can surpass that of traditional lighting. Assuming that the above participants in the survey are rationally minded, have an ample amount of information, and have the ability to clearly weigh pros and cons, then the best consumption plan was used. Yet, LEDinside’s investigation discovered that consumer awareness for LED is limited with only 25% actually having knowledge of LED bulbs. However, the 25% who knew LED where still unclear about the benefit of LED bulbs, power consumption, and price. 55% of people incorrectly believed that the power consumption was 11-20W (LED bulbs on the market are all 3W, 5W, 7W). With the plan to have about 4 billion luminaries in the Chinese residential lighting market scale and penetration rate predicted to rise from 1% in 2012 to 15% by 2015, demand is expected to increase from 700 million to 1 billion with the next three years accumulated market capacity reaching 36.3 billion RMB. LEDinside believes that the key to opening up this vast market is clearly through increasing consumer awareness.
COVID-19 highlights the gravity of the secondary market for SME Cha Jin-Seok, Chief Financial Officer of SK Hynix, said it best in the company’s Q1 earnings call, “Because of a never experienced pandemic, even basic business activities such as maintaining normal operations and predicting future demand have become challenging tasks.”
GlobalFoundries to implement ITAR at US manufacturing facility GlobalFoundries plans to implement export control security measures at its most advanced manufacturing facility, Fab 8, in Malta, New York.
Rebound Electronics expands in Asia The independent supplier of electronic components says it is investing to increase its market coverage in Asia with the opening of several new offices and setting up a customer service & telesales centre.
Samsung expands foundry capacity with new production line Samsung Electronics says that it plans to boost its foundry capacity at the company's new production line in Pyeongtaek, Korea, to meet growing global demand for extreme ultraviolet (EUV) solutions.
Super Dry Totech expands Long Term Storage Solutions offering The most recent development for Super Dry Totech, is the acquisition of a new building to expand on capacity & to minimise risk by assuring continuity should a disrupting incident occur in one of the facilities.
Ynvisible acquires electrochromic display company rdot Printed electronics specialist, Ynvisible Interactive, announces that it will acquire the printed electrochromic displays business of rdot AB of Gothenburg, Sweden.
Manz receives follow-up order for display production equipment Manz says it has received an order with a total volume in the low double-digit million euro range for display production equipment.
Aehr Receives initial order from new customer for FOX-NP solution Aehr Test Systems says it has received orders from a new customer and their subcontract manufacturing supplier for a FOX solution including a FOX-NP full wafer test system, an initial WaferPak Contactor, and a FOX WaferPak Aligner to perform production qualification of their silicon photonics devices.
AIM names new director of product management AIM Solder has appointed Timothy O’Neill to the position of Director of Product Management.
Seoul Semi files patent suit against automotive LED light distributor Seoul Semiconductor says it has filed a patent infringement lawsuit in the United States District Court for the District of New Jersey against Onyx Enterprise Int’l Corp., a distributor of automotive components.
X-FAB expands foundry offering for silicon-based microfluidics In order to address heightening demands, X-FAB Silicon Foundries SE, has taken steps to simplify the integration of microfluidic elements with CMOS and SOI dies.
Renesas withdraw from LD/PD business and close production Renesas has decided to withdraw from the laser diode (LD) and photo diode/detector (PD) businesses, and to close the production line at its Shiga Factory, which manufactures compound semiconductor products.
TSMC confirms its intention to build new US fab The Semiconductor giant has announced its intention to build and operate an advanced semiconductor fab in the United States with support from the US government and the state of Arizona.
Flisom to set up shop in Hungary The Swiss solar technology company chose Kecskemét, Hungary as the location for its plant of industrial capacity.
VRG Earns ISO 9001:2015 Certification VRG Components, an independent distributor of electronic components, have been awarded the ISO 9001:2015 certification.Load more news