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© Rutronik Components | November 08, 2011

Rutronik establishes subsidiaries in Asia

Rutronik Elektronische Bauelemente GmbH has established two Asian divisions with subsidiaries in China, Hong Kong and Taiwan.

The Asian operation is headed by Lambert Hilkes, General Manager Rutronik Asia, who reports directly to CEO Thomas Rudel. Rutronik Asia HK Ltd. has its headquarters in Hong Kong and the Taiwanese branch of the company is based in Taipei. Rutronik Electronics SZ Ltd. has three subsidiaries in China: Shanghai, Shenzhen and Chengdu. Rutronik employs the staff from these regions as field sales engineers, internal sales assistants and field application engineers. The pricing structure for products and transport corresponds to the local price level, with the option of billing taking place in Europe or Asia. “This step is the result of our strategy to always meet our customers’ needs and requirements,” explained Markus Krieg, Marketing Director at Rutronik. “This means that we are also pursuing our three business models in Asia: Production support – here for the manufacturing plants of our European customers in Asia, local logistics and development and sales support.“
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November 21 2019 10:53 am V14.7.14-1