Freescale to help FAW grow its R&D in China

The joint lab will be established in the Technology Center of FAW and will be a shared research and development lab focusing on new technology R&D, powertrain control, chassis control, active safety, new energy technologies and other automotive electronics. FAW will integrate Freescale’s microcontrollers (MCUs) into its advanced automotive electronics platforms to develop leading-edge automotive electronics products. “We are pleased to partner with FAW, the leading OEM automobile manufacturer in China, to deliver state-of-the-art automotive electronics technologies,” said Ray Cornyn, vice president of Freescale’s Automotive MCU division. “Freescale is leveraging our expertise in IC integration, manufacturing and quality to help FAW shorten its automobile development cycle. Our enabling technologies for automotive electronics will help FAW create world-class vehicles with a driver experience that is not only safe, but also good for the environment.” “FAW is developing advanced vehicles through technological innovations,” said Li Jun, deputy chief engineer and director of the Technology Center of FAW. “Automobile electronics is one of the five key focal points of FAW, and the core technology that we want to master. Partnering with Freescale will allow us to overcome technology difficulties we have encountered in the automobile electronics area as we strive to continue developing competitive vehicles, improve our integrated innovative capabilities and therefore realize our branding strategy, which is ‘Quality, Technology, Innovation.’”