FIAT to launch their own-branded electronics

According to the Swedish technology journal Ny Teknik the Italian car manufacturer FIAT is now releasing its own branded consumer electronics. The car maker is looking att options to improve the company´s financial situation and FIAT is already marketing and selling ist own-branded shoes and jackets. FIAT is now interested in taking benefit from the margins within the design mobile handset market and is now launching its own mobile phones.