Electronics Production | May 04, 2006

Ronaldinho Named a Lenovo<br>Worldwide Brand Ambassador

Lenovo Group Limited today announced a cooperation with FC Barcelona, and its super star Ronaldo de Assis Moreira, otherwise known as Ronaldinho Gaúcho. Ronaldinho will be a Lenovo Worldwide Brand Ambassador.
Ronaldinho, the FIFA World Player of the Year for two years running, currently plays for Barcelona and the Brazilian national team, and is expected to play a key role in Brazil's defence of its World Cup title when the tournament begins on June 9, 2006.

Ronaldinho will feature in worldwide marketing campaigns and promotional activities for the recently announced Lenovo-branded notebooks and desktop PCs.

"Through innovation and excellence in customer service, Lenovo is building a global brand that we believe customers will recognize and trust," said Milko van Duijl, senior vice president and president EMEA, Lenovo. " FC Barcelona and Ronaldinho bring world-class play and teamwork to the field, and they are always trying to improve his game. These traits resonate well with us at Lenovo - we believe Ronaldinho represents our culture of innovation and our pursuit of excellence."

Marc Ingla, Vice President of FC Barcelona, said:" We are very delighted to have Lenovo as our partner and have Ronaldinho to promote Lenovo and the FC Barcelona brand together globally. I believe the excitement of football combined with cutting edge technology will bring more happiness and enjoyment to people in the world"

Strengthening the ties between technology and sports, Lenovo earlier this year completed its first-ever sponsorship of an Olympic Games. With over 6,000 systems in place supporting the Torino 2006 Olympic Winter Games, Lenovo's flawless technology debut served notice that the world's third largest PC company is ready to compete on the world's largest stages, and serve the world's most demanding customers, with quality products and reliable customer services.

"I am glad to be a Lenovo Worldwide Brand Ambassador," said Ronaldinho, "From keeping in touch with friends and family when I am in training, designing my exercise routines, to keeping an eye on Barcelona's standings, technology and products provided by Lenovo have added value to my life as a sportsperson."

Ronaldinho first made his mark on worldwide soccer in 1997, as the top scorer for the winning Brazil team at the Under-17 World Championships. In 1999 he lead his team to victory at the America's Cup. In 2005 he took the European Footballer of the Year and the FIFPRO World Player of the Year awards. His unique football skills have won Ronaldinho numerous professional accolades and have endeared him to fans around the world.


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