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© aydindurdu dreamstime.com Analysis | July 15, 2015

India x86 server market on a growth path in Q1 2015

According to IDC APeJ Server Tracker; x86 server market in India grew by 7.5% in terms of units, while in terms of revenue the market witnessed a double-digit year on year growth in Q1 2015.
A key highlight of this quarter was the increased uptake of higher priced density and rack optimized servers that led to an increase in the ASP of the servers in Q1 2015 and in-turn resulted in a higher growth percentage in terms of revenue rather than units. Professional Services, Communications and Media, Banking and Manufacturing verticals continued to be the major contributors in Q1 2015.

The non x86 server market marginally grew by 7% year on year in terms of revenue. Both PSU and Private banks contributed to this growth by investing in technology refresh deals. Refresh and upgrade deals are expected from all verticals especially from the telecom organizations in CY 2015.

White box players are gaining traction among e-commerce and cloud providers and starting to figure in the consideration set of some of the traditional customers as well. The primary reason for this is cost and increased control over their infrastructure. Traditional vendors need to revisit their mitigation plans to nullify the impact from white-box players.

Hybrid cloud is fast becoming the need of the hour and this in turn is increasing the penetration of Software defined solutions. Software defined solutions are expected to help organizations access applications from different cloud providers seamlessly and simplify management while migrating some of the on-premise applications to various cloud platforms.

According to Gaurav Sharma, Research Manager, Enterprise Computing, IDC India, "Digitization, refresh and upgrade opportunities, government backed e-governance and other state level initiatives and new implementations are collectively driving the growth for server market in India. There is a visible shift in purchase pattern for Indian organizations where strategic initiatives and involvement from LoBs (in purchase decisions) are increasingly becoming the deciding factors against the earlier transactional approach."

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