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OKI starts sales operation in China

OKI Sensor Device, an OKI Group company that develops, manufactures and sells reed switches, has established a sales company in China, Oki Sensor Device (Shanghai).
Recently, customer needs for reed switches has become increasingly diverse, including reduction of device dimensions and costs, high functionality, high reliability, and stable supply.

China is the world’s largest market for reed switches, further expanding year-by-year with the technical progress of cars, home electronics and industrial equipment. OKI has been selling reed switches in China since 1990.

“The establishment of the company in China, the first overseas subsidiary of OKI Sensor Device, leads to strengthen sales channels and support system and deploy local-based marketing and sales activities. We strive to expand sales volumes and improve customer satisfaction in the Chinese market,” said Yuki Ushida, President of OKI Sensor Device. “Going forward, we aim to gain 50% share in the global market by finding new potential customers, focusing on emerging countries where economic growth is expected to continue.”


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