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Electronics Production | January 25, 2010

HP biggest chip buyer in 2009

Top OEMs accounted one-third of semiconductor vendors' worldwide chip revenue in 2009.
Worldwide semiconductor device revenue reached $226 billion in 2009, down 11.4 percent from 2008, according to preliminary estimates by Gartner, Inc. Even in severe market conditions, electronic equipment and design manufacturers remained at the center of the semiconductor world, accounting for $77.3 billion of semiconductors on a design total available market basis in 2009.

HP remained the leading OEM worldwide for semiconductor consumption in 2009. It succeeded in gaining market share in all the PC market segments such as desktop PCs, mobile PCs and mini-notebook PCs. HP also maintained a strong position in printer, server and storage markets, though the total market size of servers and storage shrunk sharply in 2009.

Samsung accounted for the second-largest demand for semiconductors in 2009, while Nokia ranked third, after losing business worldwide, especially in the U.S.

Apple and Acer were the only electronic equipment manufacturers among the top 10 companies to increase their semiconductor demand in 2009.

Apple grew against the background of the demand trend shifting from hardware-oriented to service-oriented markets to become one of the most successful market players and one of the most attractive customers for chip vendors in PC, mobile handset and consumer markets, in terms of growth potential.

Acer succeeded not just in increasing its shipments of mini-notebook PCs, but also in gaining market share in the desktop PC and mobile PC markets. Gartner analysts said consumer demand is shifting from high performance to portability and affordability, and this trend accelerated Acer's growth in 2009. As a result, Acer increased its semiconductor demand and was ranked ninth in 2009, up from 11th in 2008.

Gartner's preliminary results reveal that semiconductor demand for PCs has shown a firm recovery, as mini-notebook PCs have sold well not just in emerging countries, but also in developed countries. DRAM pricing also stabilized in the latter half of 2009, and the new operating system (OS), Windows 7, also drove market demand.

However, semiconductor demand for mobile handsets saw large declines, especially for enhanced phones, while the demand for smartphones grew. The semiconductor demand for smartphones, which had accounted for 19.8 percent of the demand for total mobile handsets in 2008, grew to 28.6 percent in 2009.

Image source: Varioprint

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