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© dana rothstein dreamstime.com Electronics Production | September 15, 2017

Samsung is betting millions on autonomous driving

Samsung and Harman will jointly launch a new autonomous/ADAS strategic initiative, focused on developing innovations for next-generation, smart, connected vehicles.
The South Korean tech giant has established the Samsung Automotive Innovation Fund, a new UAS 300-million fund focused exclusively on the automotive market. Thefund will focus on connected car and autonomous technologies, including smart sensors, machine vision, artificial intelligence, high-performance computing, connectivity solutions, automotive-grade safety solutions, security, and privacy.

In addition to the fund, Harman – which Samsung acquired earlier this year – has established a new Autonomous/ADAS Strategic Business Unit (SBU). The new Harman SBU will work with the Samsung Strategy and Innovation Center (SSIC) Smart Machines team to develop key technologies for safer, smarter, connected vehicles. The SSIC Smart Machines team is an advanced automotive engineering group dedicated to enabling next-generation mobility solutions.

“During this period of extraordinary transformation in the automotive industry, we are excited to play a leadership role in supporting and shaping the future of smarter, more connected vehicles,” said Young Sohn, President and Chief Strategy Officer of Samsung Electronics and Chairman of the Board of Harman. “The Autonomous/ADAS Strategic Business Unit and automotive fund reflect the company’s commitment to the values of open innovation and collaboration. In partnership with OEMs and startups, we will make the driver and passenger experience safer, more convenient, and more enjoyable.”

To address the increasing demand for integrated solutions, particularly those for automated driving, Samsung and Harman will focus on engineering, high-performance computing, sensor technologies, algorithms, artificial intelligence, as well as connectivity and cloud solutions that enable Advanced Driver Assistance Systems (ADAS) and automated driving.

“There is already a high demand for ADAS solutions, and that demand is rapidly growing with the advancements in connected cars and autonomous driving,” said Dinesh Paliwal, President and CEO of Harman. “This strategic business unit demonstrates Samsung’s and Harman’s commitment to answer that call – to be the definitive partner for seamless and integrated technologies. It also reflects the incredible power that Samsung and Harman, as a collective force, will bring to our OEM customers as we combine Samsung’s scale and resources with Harman’s deep automotive experience and networks. Together, we are driving the future of automotive.”

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November 14 2017 8:30 PM V8.8.9-2