Ad
Ad
Ad
Ad
Ad
Ad
© RIM Electronics Production | May 03, 2010

RIM conquers global Top5

Canada-based Research in Motion has managed to wiggle its way into the Top5 of mobile phone companies. Entering at 4th position, Sony Ericsson was forced to make room to the newcomer in the list, according to an IDC-list.
Nokia started the year with a strong first-quarter unit shipment performance, driven by its top-selling 5130 and 2700 models. Shipments of 107.8 million in 1Q10 represented a nearly 16% improvement over the same quarter last year. The overall figures, however, fell short of the first-quarter high it set in 2008. Converged mobile device shipments increased sharply on a year-over-year basis due to top-selling models.

However, average selling prices for converged mobile devices dropped to €155 in 1Q10, compared to €186 in the previous quarter. Nokia plans to ship the N8 (the first converged device to run the Symbian 3 operating system) in the third quarter. The N8 will cost €370, according to Nokia, and is expected to boost Nokia's overall ASP.

Samsung held steady as the number two vendor worldwide for the twelfth consecutive quarter with total shipment volumes greater than those of the next three vendors combined. Driving its results was a combination of new devices launched and expansion of distribution channels within emerging markets. Moreover, efforts to bring high end devices, including touchscreen phones and converged mobile devices, pushed ASPs higher. Samsung plans to launch more Android and bada-powered devices later this year while launching more touch-enabled devices for the mass-market.



LG Electronics remained the number three vendor worldwide with year-over-year shipment growth of nearly 20%, but declining revenue and profit due to seasonality and reduced prices. The abundance of feature phones at varying price points kept the company in good stead with carriers and customers, particularly within emerging markets where LG reaped triple digit growth. Still, the lack of a broad and deep smartphone portfolio made it vulnerable to competitor share gains, particularly within North America. LG plans to introduce several Android, Windows Mobile 6.5, and Windows Phone 7 devices later this year while expanding its global platform to reach new markets.

Research In Motion makes its first appearance among the top five vendors worldwide, with total shipments surpassing those of Motorola by nearly 2 million units. Research In Motion is the only vendor in the top 5 with a singular focus on smartphones, and as a result, the company enjoys the highest average selling prices within that group. Key to its success in the first quarter was the popularity of its BlackBerry Curve 8520 and BlackBerry Bold 9700 across multiple markets as well as its global prepaid offerings. Strong consumer adoption, particularly among text-crazy teens, has also fuelled demand for BlackBerry devices.

Sony Ericsson returned to profitability in the first quarter due to cost cutting and new product introductions. The joint venture launched six new handsets including three new Greenheart models - Aspen, Elm, and Hazel - as well as the Xperia X10 and Vivaz converged devices. Average selling prices rose 12% as Sony Ericsson pruned several less-profitable products from its lineup. However, overall shipments in the first quarter fell 28%. Three new converged devices – the Vivaz pro, Xperia X10 mini, and Xperia X10 mini pro – will ship towards end of the second quarter.

Comments

Please note the following: Critical comments are allowed and even encouraged. Discussions are welcome. Verbal abuse, insults and racist / homophobic remarks are not. Such comments will be removed.
Further details can be found here.
Ad
Ad
Load more news
December 13 2017 10:15 PM V8.9.2-1