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© kornwa dreamstime.com Business | May 10, 2013

AMD targets high-growth, embedded markets

AMD targets high-growth, embedded markets with new AMD Embedded G-Series System-on-Chip.
AMD announced the new AMD Embedded G-Series System-on-Chip (SOC) platform, a single-chip solution based on the AMD next-generation “Jaguar” CPU architecture and AMD Radeon™ 8000 Series graphics. The new AMD Embedded G-Series SOC platform further signifies a strategic push to focus on high-growth markets outside the PC industry, with an emphasis on embedded systems. The announcement was made at this year’s DESIGN West expo.

Embedded systems are increasingly driving intelligence into new areas of our lives, from smart TVs and set-top boxes to interactive digital signage and informational kiosks. This supports greater productivity and connectivity and is expected to be a strong driver for Surround Computing, an area of substantial growth in the computing industry. Among the forces that are enabling this next-generation computing era are single-chip, SOC solutions that offer smaller size, higher performance and more energy-efficient processors.

The AMD Embedded G-Series SOC platform sets the new bar for SOC design, offering up to 113 percent improved CPU performance compared to the prior generation AMD Embedded G-Series APU, and up to a 125 percent advantage compared to the Intel Atom when running multiple industry-standard compute intensive benchmarks.

For embedded applications, the new platform also includes support for DirectX 11.1, OpenGL 4.2x and OpenCL 1.22 that enables parallel processing and high-performance graphics processing, yielding up to a 20 percent graphics improvement over the previous AMD Embedded G-Series APU and greater than 5x advantage over Intel Atom when running multiple industry-standard graphics-intensive benchmarks3.

“We have built a treasure trove of industry-leading IP in processors, graphics and multimedia along with the infrastructure to combine these building blocks into unsurpassed embedded SOC solutions,” said Arun Iyengar, vice president and general manager, AMD Embedded Solutions. “With a 33 percent smaller footprint 4, low power consumption and exceptional performance, the new AMD Embedded G-Series SOC sets the bar for content-rich multimedia and traditional workload processing that is ideal for a broad variety of embedded applications.”

The new processor family offers superior performance per watt in the low-power x86-compatible product category with 9W – 25W options5.

The AMD Embedded G-Series SOC supports Windows Embedded 8 and Linux, and is designed for myriad embedded applications including industrial control and automation, digital signage, electronic gaming systems, SMB storage, IP-TV, medical and network appliances, set-top boxes and more. AMD will ship the AMD G-Series SOC platform with general availability in the second quarter of 2013, followed by a comprehensive ecosystem of industry-leading embedded solution providers supporting and/or announcing market-ready products powered by the AMD Embedded G-Series SOC.

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