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© Intelligent Marking
Electronics Production |

Danish robotics company expands in the US

Intelligent Marking, a creator of autonomous robots for GPS line marking on sports fields, is expanding its U.S. subsidiary in Georgia with a dozen new sales and support staff.

This new aggressive global expansion for the Danish startup was made possible with the completion of a multi-million dollar funding round led by investor Johnny Laursen, CEO at Benjamin Capital. “We are now positioned to rapidly grow and support our robotic sports turf line marking solution and dominate the U.S. marketplace in 2019 and beyond with this new strategically placed sales force and product support team,” says Jason Aldridge, President, Intelligent Marking USA, in a press release. “We’re excited about having an existing customer base, which has already proven their labor improvements and cost savings, in combination with a newly formed sales structure and support staff, all within no more than a 4-hour drive from any prospect in the nation.” Intelligent Marking, founded by co-CEOs Anders Ulrik Sørensen and Andreas Ydesen as a high school project in 2014, is well under way to automating the painting of sports facilities worldwide, a market worth billions of dollars. The Intelligent One marks lines on all types of sports fields on natural grass or artificial turf, managed through a mobile app, eliminating the need for an operator while increasing precision and sustainability. Intelligent One is already sold or leased to non-profit sports organizations, municipalities, school districts, private schools, commercial contractors and professional teams in Europe, the U.S., Australia and Japan. "Our customers have as many as 250 playing fields that need to be painted continuously, and once they try autonomous line marking with Intelligent One, they find that they cannot do without it,” Sørensen said.

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March 28 2024 10:16 am V22.4.20-2
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