SONY suffered 30% shipment drop in three years, clearly struggling

SONY VAIO, holding a high-end luxury brand image, is brave enough to innovate and experiment on functions and designs. “SONY, as the most active brand on touch NB development in 2013, projects to reach a touch NB penetration rate as high as 25%, compared to 10% for the entire touch NB market,” WitsView research assistant manager Caroline Chen says. “However, in the market crowded of options for consumers and low prices remain mainstream , the product differentiation needs to take selling prices into account, and SONY’s insistence on the high-end products makes it difficult to expand market share. SONY’s NB brand VAIO is still highly valued in the market, and how the new company operates under the alliance with Japan Industrial Partners (JIP) is widely anticipated, which will influence not only VAIO’s future but the entire NB market.