Lattice Semiconductor & MSC expand distribution deal

The new Benelux franchise will be supported by the sales and technical personnel of MSC Belgium and MSC Netherland. MSC has supported Lattice products and solutions in Europe since 1995, and has become one of its most successful central European distribution partners. Matthias Glattfelder, MSC Lattice Franchise Manager, said: "Our customers will be able to enjoy the benefits of MSC’s 15 years of experience in providing Lattice FPGA and CPLD solutions. Our ability to supply and support Lattice products and provide our customers with design solutions greatly enhances our position in the programmable logic marketplace." "Lattice is extremely pleased to extend MSC’s franchise into Italy and Benelux. MSC is well-known for its demand creation abilities in Central Europe, and we look forward to MSC matching its success in other key European markets," added Stacy Fender, Lattice Corporate Vice President of Worldwide Sales.