Business |
China panel makers a force to be reckoned with
Latest research from Witsview and Σintell shows that the shipping MoM growth rate of the 6 major Chinese television brands in July reached 20% to 3.772 million units, after two months of consecutive inventory adjustments from May and June while the shipping in August is anticipated to grow by 11%.
On the other hand, the total purchase volume of television panels for the 6 major brands in July was 3.955 million units with monthly growth of 10.9% and continuous growth is expected in August with a MoM up to 16%.
The director of WitsView Burrell Liu states that the main reasons which stimulated the growth of shipping volume and panel purchase in July for the 6 major Chinese brands are:
- the new government policy that became effective on June 1st which promotes energy saving products that benefit the general public, resulting in the increase in new models inventory preparation which targets the holiday period between the Moon Festival and October 1st National Day, while August and September are also peak seasons in terms of exports
- The panel price in the third quarter remains stable and even shows a slight growth, which triggers motivation for fore planning of inventory.