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Electronics Production | March 26, 2007

Philips teams up with Swarovski

Fusing lifestyle, technology and fashion, Philips has announced a new partnership with crystal and jewellery company Swarovski.
Philips and Swarovski have jointly designed and developed a range of new products for women. The Philips and Swarovski alliance will be integrating fashion and technology. The first innovations created by Philips and Swarovski are the Active Crystals range of products which will be launched this summer includes sound accessories and storage devices.

"Philips alliance with Swarovski combines two distinct and strong brands in order to create a unique proposition for consumers," said Rudy Provoost, Chief Executive Officer, Philips Consumer Electronics. “The outcome of the alliance is a range of products that go back to the essence of what many women are looking for: The fusion of functionality and fashion through a unique combination of technology and elegance. We are combining luxurious design with the practical, everyday benefits of consumer electronics to complement Philips' brand promise "sense and simplicity" and Swarovski brand promise of Poetry & Precision".

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