Global Village Event a Great<br>Success for Arrow Finland

Also present were representatives from Tampere University of Technology. Feedback indicates that 95% of customers who attended would recommend the event to their colleagues. The manufacturers formed a representative sample of Arrow's full list of suppliers, with all product areas represented. As well as being able to visit a broad range of leading manufacturers, customers had the opportunity to attend three technical seminars and a roundtable discussion. In the evening, entertainment was provided in the form of a cabaret, live band and dancing. The one-day event involved six months of intensive planning. Veikko Sohlman, technical sales manager for Arrow Finland and the Global Village project leader, commented: “The event entailed a lot of hard work, especially as it was the first of its kind, but it was really worth it. The feedback from customers has been fantastic, with 95% saying they would recommend the event to colleagues. The suppliers, design houses and sub-contractors were equally enthusiastic. “All in all, the Global Village was an excellent networking opportunity and a great chance to catch up on the latest technologies. We will definitely be organising a second Global Village, once we have had time to recover from the first!”