Alpha appoints new Regional VP for Europe

Bruce, who has been a part of the Alpha organisation for the last 16 years, comes from his previous position, Vice President of Global Marketing and Corporate Development. “We are very pleased that Bruce has taken up the mantle of managing our Pan European business. He brings a wealth of experience and knowledge about our industry, customers and products to the European team. I know his enthusiasm and energy will have a positive effect,” said Rick Ertmann, Alpha’s President. Bruce will be based in Alpha’s European Headquarters’ in the UK and has relocated with his family from Northern New Jersey City, USA.